Retailers sit up and listen
- Details
What's different about the modern breed of in-store radio is its exceptional flexibility and immediacy. 'Mediainstore', for example, uses the latest foolproof audio scheduling technology, enabling it to transmit radio programmes to every location that is set up to receive the service.
Content can be stored digitally, allowing for regular updates by ADSL, Broadband or CD, making the system far less vulnerable from equipment failure than other broadcast methods, and also making it extremely fast in the case of ADSL and Broadband.
Because of this incredib