UK - A visitor survey conducted during the recent Audio-Technica Road To Success tour has revealed a positive reaction to both the concept and content of the UK-wide roadshow, held in May and June, says the company.

More than 90% of respondents to the survey found their roadshow visit useful and would attend such an event again. And 20% of survey respondents were currently not Audio-Technica dealers or re-sellers.

Audio-Technica senior UK marketing manager Harvey Roberts commented: "The response to the roadshow has been excellent. The survey results show that customers were very receptive to Audio-Technica going out to see them, rather than having to travel to us in the usual trade show environment."

(Jim Evans)


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