During the recent PLASA Show came the announcement that Midas has appointed LMC Audio Systems as Executive Agent for its mixing console range. The announcement, made by Midas UK sales manager Richard Ferriday, follows the successful commercial relationship forged between the two companies over the past five years, which has seen LMC implement a very successful market diversification programme to further increase the rentability of the growing Midas range for all users.

Ferriday confirmed that the new agreement signalled a close, full working partnership between the factory and LMC, offering Midas customers for the first time, factory contact, whilst increasing the package of commercial tools on offer through LMC.

LMC Audio managing director Paul Hinkly was delighted with the new appointment. "The Midas brand has been and continues to be the most stable console brand to buy, own and rent. Now UK owners can benefit from additional factory involvement, with a person employed specifically to further their needs, and still enjoy the full LMC service. The timing is perfect: with the recent introduction of the Legend 3000, we see the range expanding, and the range of services on offer to our customers is even better for their business than ever."

(Ruth Rossington)


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