Clay Paky on track for BMW Belgrade launch
- Details
Working alongside Belgrade-based marketing agency M2Communications and creative director Miro Antic, Studio Berar was commissioned by Serbian BMW dealer Delta Motors to create a highly sophisticated and visually stunning environment for the guests. Lighting designer Marko Malesevic positioned the Sharpys on the floor to create a runway, where contemporary dancers performed and the car appeared through a smoky, coloured haze.
"Marko used the powerful beams of the Sharpys to pierce through the smoke and cross over to create 'X's, signifying the X