UK - London based events agency GSP was chosen by Red Bull to design its Star Wars party, which celebrated Red Bull's and Star Wars' brand partnership at the 2005 Monaco Grand Prix. Staged in Monaco's Grimaldi Forum, the star-studded event involved an exclusive screening of Revenge of the Sith and an AfterShow party. GSP used two auditoriums in the Grimaldi Forum. While one was deployed for the screening in a 400 capacity cinema, the second was used for the party.GSP's Director, Emma Gold comments, "This was undoubtedly a challenging event, but one we so enjoyed perfecting. We drew from our experience to create a movie set with a twist that offered the Wow factor that we feel is essential to stand out and leave a lasting impression."
(Jim Evans)
