Urban Digital and Paradigm join forces for Barbie
- Details
Chosen by Mattel's brand and design agency Oakwood-dc to install and manage the content delivery of the campaign (which runs until the end of March 2009), Urban Digital in turn, contacted Paradigm to deliver the media hardware, based around four 84in dnp New Wide Angle screens, for which they are exclusive UK distributors.
Divided by narrow mullions the screens have been hard-edge blended and colour-matched, receiving picture perfect projection from four Panasonic 5700 projectors, cradled horizontally on four Paradigm Easy Erect rigs, to fold the beams off four twin mirror rigs angled at 45°.
While Paradigm were responsib