UK - Atmospheric, the supplier of AV and entertainment solutions to the leisure industry, has appointed Peter L Davies as sales director. Formerly sales director at PowerSport, founder and managing director of Life Fitness' Operations in Europe and international vice-president at Tectrix, Davies has recently been working as a self-employed management consultant with leading fitness equipment suppliers such as Star Trac UK and Gym 80. He comes to this new role with over 25 years of experience within the health and fitness industry.

Davies commented: "I was attracted to Atmospheric by their innovative and high quality range of products, by the excellent morale of their team and, most importantly, by the high standard of business ethics instilled by the managing director, Simon Spragg. This role is also a new challenge for me, as, despite my many years of experience in the fitness sector, I have previously only worked with equipment suppliers but now I have the opportunity to work in a new field, that of entertainment."

Davies will also spearhead Atmospheric's planned growth into the international market place, helping them to develop sales distribution across the world.

(Lee Baldock)


Latest Issue. . .