Alfie have become the latest high profile act to join the Audio-Technica family, signing an endorsement deal following a series of successful product evaluations. According to bass player Sam Morris, "the initial contact with A-T came about through our management company. As well as looking after us, they also represent The Charlatans, who have used and trusted A-T mics for ages. We thought it was a great idea in principle, but we wanted to make sure the mics were right for us." After talking to Audio-Technica’s market development manager, Paul Mason, and checking out a range of Audio-Technica mics in rehearsals, the band were keen to extend the association and become fully fledged members of the Audio-Technica endorsee family."For the gigs we now have 20 channels of A-T mics", explains Morris, "covering all of the kit, vocals and the bass and guitar rigs, and we’ve also taken them into the studio to get that same sound down on the album. In a nutshell, the A-T mics allow us to stay true to our sound." The five-piece band are currently in sessions recording their so far untitled follow-up to their acclaimed ‘A Word in Your Ear’.
(Ruth Rossington)
