Panasonic helps Benetton show its colours
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This eye-catching addition to the store's vibrant and distinctive design was selected for its ability to work in portrait, reproduce accurate colours naturally and for its new anti glare surface, which allows the screen to perform in high ambient light environments essential for this store.
The 103" plasma's high contrast, brightness and true colour reproduction means it replicates the "perfect skin tones and vibrant colours featured in Benetton's famous adverts relayed on the screen", say the company.
The screen was installed by 103" experts PSCo, using a bespoke stand to secure