Broadweigh Bluetooth debuts at NY auto show
- Details
USA - Broadweigh Bluetooth has been put to the test for the first time at the New York International Auto Show.
Broadweigh’s US product partner Paradigm Rigging supplied the kit to Hang Ten Rigging, who were hired by brand experience agency, Imagination Group, to oversee the rigging component of the build of the Ford booth, complete with lighting, video and scenic truss.
As the exhibit booths at these motor shows compete to be ever more impressive, the designs become more and more challenging. Michael Sorowka, managing director of Paradigm Rigging is no stranger to these events. He explains: "Not only do the auto shows put the riggers to the test, but increasingly, the kit they use in order to build impressive, safe displays is also being required to do more.
Broadweigh’s US product partner Paradigm Rigging supplied the kit to Hang Ten Rigging, who were hired by brand experience agency, Imagination Group, to oversee the rigging component of the build of the Ford booth, complete with lighting, video and scenic truss.
As the exhibit booths at these motor shows compete to be ever more impressive, the designs become more and more challenging. Michael Sorowka, managing director of Paradigm Rigging is no stranger to these events. He explains: "Not only do the auto shows put the riggers to the test, but increasingly, the kit they use in order to build impressive, safe displays is also being required to do more.