China - Rightway Audio Consultants (RAC) has been appointed Optocore distributor for China, Hong Kong and Macau. This marks a strategic elevation of the existing reseller partnership between the two companies, which has flourished for a number of years.
“It was a mutual decision to deepen cooperation, which aligns with the long-term mutual benefits sought by both parties,” stated marketing director, Nan Hu. “This will create broader synergies in the future.”
Hong Kong-based RAC has immediately set up a programme of Optocore demos and training for its customers and partners. However, it has long been familiar with the German fibre company’s tech as Eric Liew, RAC’s product director, explains: “We have successfully deployed Optocore in large-scale projects in the past, such as the Tianjin Grand Theatre – as far back as 2018/2019.”
RAC is further boosted by the fact that its long-term distribution partner, DiGiCo, has integrated Optocore into its optic network structure “for as long as we can remember,” continues Liew. “We hope that with this new partnership, our users and customers will naturally accept Optocore as part of their ecosystem, which will help us establish a more solid Optocore-DiGiCo user base in China.”
Turning specifically to Optocore’s product portfolio, there were several reasons for choosing the brand. “Firstly, Optocore's AutoRouter enables star topology in our optic fibre network, which is something that we’ve long been seeking. This not only provides redundancy for the Optocore network but also significantly simplifies DiGiCo audio routing, effectively reducing labour and material costs. It creates efficiencies where a venue has multiple theatres and halls with long distances in between.”
Optocore’s smart automatic routing, solid long-distance transmission and versatile multi-format conversion devices complement and interact almost seamlessly with its existing solutions. “Given that we represent DiGiCo, L-Acoustics, L-ISA Immersive, KLANG, and Fourier Audio, Optocore devices are sufficiently flexible to create even greater compatibility between them, forming a formidable one-stop system solution.”
As RAC establish the brand, it will review the potential of Optocore sister company and broadcast fibre specialists BroaMan. “This is a brand we have been in touch with since 2016. With our involvement in the broadcast market – with CCTV, Hunan TV, Sichuan TV, Guangdong TV and more – we hope to have an even deeper involvement in the Optocore-BroaMan partnership in the near future.”
Summarising, Eric Liew says: “Having been part of the DiGiCo family for 15 years, we know that Optocore is a key part of that ecosystem. But by becoming an Optocore distributor, we are now excited to be promoting and building the brand in a more independent and robust way.
“At the same time we’re not only anticipating seeing more Optocore in future venues and events, but also looking forward to further diversification – not only in traditional applications like theatres and festivals, but also expanding into all types of other applications in the industry and region.”
