UK - Media control solutions specialist Hive is expanding its team with five new roles as it continues to scale. Rory Jervis joins as sales director to drive commercial growth, while Nigel Sadler has been promoted to chief pollinator, a newly created role focused on strengthening partnerships and amplifying Hive’s vision.
Further reinforcing Hive’s expansion, Ciaran Abrams has been appointed as lead developer, Danielle Hastings joins as customer service executive and Alex Couzins steps in as marketing specialist.
In his new role as chief pollinator, Nigel Sadler will lead Hive’s mission to democratise the media engine market, making complex video technology more accessible. With a passion for storytelling and deep industry expertise, Nigel will focus on forging strong partnerships and expanding Hive’s influence.
As sales director, Rory Jervis will lead Hive’s commercial strategy, expanding distribution channels and strengthening client partnerships. With experience at a top global company in the commercial display market, he has a proven track record in B2B project sales and developing high-impact sales strategies.
Ciaran Abrams has joined Hive as lead developer, bringing a passion for software innovation and creating a frictionless, user-friendly experience. With a background in developing advanced software for ceremonies, spectaculars and tours, Ciaran is dedicated to expanding Hive’s user base across industries.
Danielle (Danni) Hastings joins Hive as customer service executive, bringing expertise in B2B and D2C customer support. With a strong background in face-to-face and remote service, she excels at building relationships and ensuring seamless customer interactions.
At Hive, Danni will serve as the key point of contact for customers, while also streamlining internal processes and collaborating across departments to maximise efficiency through new ways of working.
With nearly two decades of marketing experience, Alex Couzins takes charge of Hive’s marketing strategy, brand awareness and ensuring a clear, compelling understanding of Hive’s offering. He will work closely with regional distribution partners to support demand generation in key markets.
Alex has held senior marketing roles at PSCo/Midwich, Absen and AVMI (now Kinly), with expertise spanning the AV and live events ecosystem, particularly in LED and video display technology.
"At Hive, we're on a mission to revolutionise and demystify the media server industry, making powerful technology more accessible to everyone. To achieve that, we need the right people – and we couldn’t be more excited to welcome such exceptional talent to drive our next phase of growth. With expertise spanning sales, development, customer experience and marketing, this team will help us expand our reach, enhance our technology and empower more users than ever before.”
