UK - Architectural LED lighting brand Anolis – a Robe business – has appointed Eloise Reed as its international specification manager.
Eloise is based in the UK and will be travelling extensively both nationally and internationally in her role for the Czech Republic-based manufacturer, which will include streamlining the design support and tender processes for clients and boosting the Anolis profile within the architectural lighting community, and as an essential element of the wider ‘Robe Group’ of premium brands.
Australian-born Eloise’s journey into the lighting industry started at WAAPA (Western Australia Academy of Performing Arts) in Perth, a well-known melting pot for creativity and independent thinking, where she graduated with a Performing Arts degree equivalent, majoring in lighting.
Simultaneously, Eloise was also working at rental companies learning day-to-day routines and broadening essential technical knowledge.
She moved to Melbourne and crewed for theatres and touring shows, became venue supervisor at Marriner Theatres and worked as a lighting and conservation technician at The National Gallery of Victoria. In 2004, a stint as a tour guide in Asia helped with interpersonal proficiencies, then a period in Latin America led to her arrival in the UK in 2008, where she has since remained.
Since being in the UK, Eloise worked as an architectural lighting designer before joining Martin Professional’s architectural division and for media server specialist Disguise, then landing a role lighting art at TM Lighting. Most recently she was at SGM, also in specification.