QED provides Roadsters for Toyota 3D Launch
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Curious passers-by were treated to a visual installation, entitled Get Your Energy Back, which used the latest 3D projection mapping techniques to dramatise the technology contained within the new Toyota Auris Hybrid car. The resulting film of the occasion has proved a massive hit on social sites.
Creative advertising agency glue Isobar created and produced the event, generating 90 seconds of visual animation for the projection. The sequence showed the body of the Auris transforming and peeling back to reveal a glowing blue energy, which then escaped and interacted with various objects within the tunnel where the car was situated. The energy then returned to the car, bringing to