Hawthorn projects at D&AD New Blood Festival
- Details
The festival provides a series of programmes for new creatives, offering them inspiration, learning and insight on how to best break into the industry.
The use of projection and projection mapping, a technique that uses specialist software to warp and blend projected images on to any surface including buildings and interior walls, is becoming increasingly popular at events due to its high visual impact and immersive experience. Proving that this technology can be used effectively in any type of event, no matter what the budget or setting, Hawthorn put their own creativity to the test, working on the D&AD New Blood Award ceremony and Adobe's muchly-anticipated fringe event, their