PLASA events attract £3.47billion buying power
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PLASA prides itself on delivering a targeted audience for each show highlighted by the small audience crossover between events, with only 350 Leeds visitors and 52 Glasgow visitors attending the flagship London show. This unique audience is not just limited to shows organised by the PLASA Events division, but also includes competitor shows with 41% of PLASA Show 2015 visitors not having attended any other show in the past year.
Christopher Toulmin, director of Events Division says: "Engaging face-to-face is still the fastest and most effective way to build relatio