Sound Division goes Jungle with Giraffe
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Sound Division had refurbished the existing equipment in newly-acquired operations in Muswell Hill and Wimbledon, before being offered the contract to install a full JBL system on the South Bank.
"The Giraffe concept is a global one - and music is a very important part of the overall experience," said Sound Division managing director David Graham. "The quality of the sound system needs to reflect this."
In fact music assumes such high priority that Giraffe markets its own CD compilations (via Putumayo World Music) as part of a vigorous merchandising operation. It also maintains a World Music Top Ten based around ethnic music from Brazil, Africa, Jamaica, The C