UK - In early March, sound designer Simon Honywill used TiMax SoundHub with TiMax TrackerD4 performer stagetracking to spatially enhance an already incredible – and quite unique – immersive performance by the Paraorchestra musical ensemble. The Nature of Why, composed by Will Gregory and choreographed by Caroline Bowditch under the artistic direction of award-winning conductor, Charles Hazelwood, was performed within a 14m circular space on the Lyric Stage at Theatre Royal Plymouth, with 100-120 audience members mingling amongst the players and dancers for each performance.
Though it wasn’t the first performance of The Nature of Why– an interpretation of the famous interview with physicist Richard Feynman which asks in empirical terms why certain physical properties occur, such as magnetic attraction and slippery ice - it was the first time the immersiv

Hungary - After working with leading Hungarian artiste, Magdolna ‘Magdi’ Rúzsa for more than a decade, Martin Audio’s Hungarian partner, BG Event, is accustomed to rising to different challenges.
When it comes to the creative element, they strive to scale new heights with every collaboration. Two recent shows at the 12,500-cap László Papp Budapest Sports Arena proved no exception.
Rúzsa requested a 50m-long catwalk thrust, linking to a 6m x 6m ‘B’ stage. While her standard five-piece rock band would occupy main stage, there was a very different set up awaiting on the small ‘in-the-round’ secondary stage, where a 10-piece orchestra would perform. To achieve the end-result required some clever positioning and time alignment of nearly 200 Martin Audio speakers deployed by the service provider.
BG Event project manager Gábor ‘Mazsi’ Bácskay

Morocco - When Theatro Marrakech opened its doors in 2003, it was the very first nightclub in Morocco, and today, the 2,000-capacity is thriving. Before becoming a nightlife hotspot, Theatro was Africa’s first music hall, inaugurated over 60 years ago, and from this past, the club has kept both its décor – a mix of dramatic theatrical and dynamic Moroccan themes - and an immoderate taste for show.
Theatro Marrakech recently upgraded to a premium L-Acoustics K2 sound system to attract leading international artists who know and appreciate the brand. Inspired by a visit to Omnia Las Vegas and its L-Acoustics professional sound system, Theatro management worked with Paris-based nightclub consultant Timothée Renard of the Fox Agency and L-Acoustics certified provider integrator Potar Hurlant for the upgrade. "Our main objective was to integrate a rider-ready sound system t

UK - Sterling Events Group recently added to its professional audio offering through a substantial investment in EM Acoustics loudspeakers. Since adding to its portfolio, Sterling has deployed EM Acoustics systems on multiple high-profile projects.
The investment, comprised of 24 R8 Reference Series loudspeakers, complemented by 12 S215 subwoofers, has granted Sterling Events Group access to a powerful audio arsenal, enabling them to offer high-quality sound solutions to an expanding client base.
"EM’s R8s have proven to be a game-changer for us. We recognised the need for a an accessible, yet still high-quality option to meet diverse demands of some of our client base,” commented Tom Wright, assistant head of audio at Sterling Events Group. “The Reference Series fits the bill, offering remarkable musicality and great value when compared to other brands. Couple

UK - Event technology and production services company Encore has named Stefica Divkovic as managing director for Europe, the Middle East, and Africa (EMEA).
Divkovic has extensive experience driving business growth, managing operations, and transforming corporate cultures in highly competitive environments. Additionally, she has a strong focus on delivering excellent customer experiences. She previously served as the senior vice president of the EMEA region at Everbridge Inc., focusing on scaling customer and partner relationships across the region. Prior to that, she led Verizon's DACH and EMEA businesses and held senior leadership positions at other large global organisations, such as T-Systems.
“Stefica exhibits the best leadership characteristics for the managing director role in EMEA,” said Dustin Worley, SVP of international at Encore. “Her experience acros

South Africa - Audio-Technica has announced the appointment of Alpha Technologies as the distributor for its commercial product line in South Africa.
This strategic partnership aims to enhance the availability and accessibility of Audio-Technica's professional audio solutions, catering to the growing installed audio-visual equipment in the South African market. Alpha Technologies, with its proven track record in delivering technology solutions, is well-positioned to strengthen Audio-Technica's presence and provide support to customers across various industries.
John Dodson, business development manager at Audio-Technica, Middle East and Africa comments, "We are delighted to join forces with Alpha Technologies as our official distributor in South Africa. This partnership aligns with our commitment to delivering exceptional audio experiences to a broader audience. Alpha

UK - Confetti, a learning institute offering specialist vocational education and training, has announced the launch of the Steve Lillywhite Scholarship. This award is named after the six-time Grammy-winning record producer Steve Lillywhite and aims to ‘provide exceptional opportunities for driven and motivated UK students pursuing a career in music production’.
Steve Lillywhite is celebrated globally for his contributions to modern music, having worked with iconic artists such as Talking Heads, The Rolling Stones, U2, and The Killers.
Now, in partnership with Confetti, he seeks to mentor and guide the next generation of musical talent. Lillywhite said: "I’m deeply committed to nurturing the future of music production, and I’m excited about the prospect of working closely with a deserving student at Confetti, helping them take significant strides in their career

Italy - In 2015, in an extraordinary display of unity, 1,000 musicians and hundreds of volunteers including producers, videographers, sound engineers and more, converged in Cesena, Italy to perform Foo Fighters' Learn to Fly live in order to realise a video.
This video was a viral musical plea to Dave Grohl, asking him to play in their city, and marked the inception of Rockin'1000, now cited as the world's largest rock band. Since its viral debut, Rockin'1000 has evolved into a global phenomenon, orchestrating annual events across Europe and Brazil.
Rockin'1000 selected L-Acoustics for its global reach and the versatility of K Series, both crucial for their travelling shows. The debut use of this system occurred at the Stade de France in 2019, installed by the France-based L-Acoustics certified provider Dushow.
Luca Stefani, sound engineer at Rockin’10

USA - AtlasIED is celebrating 90 years in business. Atlas Sound and Innovative Electronic Designs (IED), which merged as one organisation as AtlasIED in 2015, have been providing audio and communication solutions to the world since 1934.
“We couldn’t be more proud of our AtlasIED family for reaching 90 years as a global leader in our audio and communications technology,” said John Ivey, president and CEO at AtlasIED. “Arriving at this milestone reinforces our commitment to never-ending growth and service to our customers.”
Initially gaining recognition for its PA loudspeakers and microphone stands, Atlas Sound catapulted itself into a manufacturer of technologies that has played a lead role in the commercial AV industry. In 2015, Atlas Sound and IED combined their sales, marketing, and support teams to better serve their customers and market segments. For the

Germany - Yasmine Riechers is to become the new CEO of Georg Neumann a subsidiary of the Sennheiser Group. In her new position, she takes over from Ralf Oehl and will be responsible for further expanding Georg Neumann's global business and driving forward the company's strategic direction.
Yasmine Riechers was previously head of the corporate development office of the Sennheiser Group.
"We are very pleased that Yasmine is taking over the management of Georg Neumann with immediate effect. Together with the Neumann management team, Yasmine will be responsible for the focus and further strategic direction of Neumann," says Andreas Sennheiser, co-CEO of Sennheiser. "Yasmine brings a strong combination of strategic thinking and international experience that will help Neumann continue to grow and strengthen the global footprint of the world-renowned brand," adds Daniel Senn

Germany - LEaT con, the trade fair and conference for the event and entertainment industry, reports that 80% of the available exhibition space has already been sold to exhibitors.
Taking place from 22 to 24 October 2024 at Hamburg Messe, LEaT con has established itself since 2022 as a community hub for professionals from the event and entertainment industry.
With a list of over 150 exhibitors and more than 180 brands presenting the latest technologies, services, and solutions, the event offers a platform for exchanging ideas, promoting innovation, and building new contacts in the entertainment industry.
"We are overwhelmed by the positive response and the trust the industry places in LEaT con," says Duc Nguyen, director of LEaT, organiser of LEaT con. "Reaching 80% of the exhibition space sold at this early stage is a clear sign that our vision of creating a net

USA - This year’s Academy Awards featured a number of notable musical performances. With the help of Shure wireless audio technology, the industry’s most experienced professionals brought the evening at Hollywood’s Dolby Theatre to life, making certain that all 10.5m viewers watching the event around the world ‘could enjoy every blockbuster moment with crystal-clear audio quality’.
Overall, the Academy Awards’ production team deployed 50 channels of Shure Axient Digital wireless, monitoring the spectrum with Shure Wireless Workbench. The team, comprised of professionals from ATK and Soundtronics, also deployed 16 channels of Q5X PlayerMics that were combined with Axient Digital wireless receivers to deliver superior digital transmission and spectrum efficiency.
Originally developed for the NBA, Q5X PlayerMics are super concealable, bendable, and are design

Germany - The Adam Hall Group is further expanding its international sales network. Melbourne-based Link Audio is now the new distribution partner for the LD Systems pro audio brand in Australia.
With this expanded partnership - Link Audio has also been responsible for the exclusive distribution of the Gravity brand since 2021 - the event technology manufacturer, headquartered in Neu-Anspach, Germany, is aiming to establish the diverse sound and sound reinforcement solutions of its pro audio brand on the continent and distribute them even more extensively.
"We are delighted to have found an exclusive distribution partner for LD Systems in Australia in Link Audio," says Markus Jahnel, COO of the Adam Hall Group. "The retail, rental and installation market is a particular challenge simply because of Australia's geographical size, and it plays an important role in our in

UK Prolight has announced a distribution partnership with Hollyland Technology in the UK.
Hollyland is one of the fastest-growing wireless technology companies in the global content production market. Since 2013, the brand has grown to be recognised as a leading provider of premium wireless products. The product portfolio includes video transmission systems, cameras, monitors, wireless microphones, and wireless intercom systems that feature a compact design, high quality, reliable performance, and affordability.
“This collaboration further bolsters our product offering and expands our portfolio of brands and will be featured at this year’s Plasa Focus in Leeds - Pop by our stand N-C26 to find out more,” says Prolight.
Stock of Hollyland and Hollyvox Wireless Communications Systems will be arriving in the coming weeks.

Germany - Events technology company Show’Em is focused on one market sector - corporate events at which every detail of the production must reflect the brand values and design ethos of the clients and their products.
And often that client is one of Germany’s leading car manufacturers, for whom Show’Em delivers end-to-end event organisation and in whose home city of Ingolstadt the company is also located.
“We have been working together with AudiAG since 2001, which has developed into a strong partnership that continues to this day” reports Show’Em CEO Christian Eck.
“The collaboration allows us to stage a large number of notable industry events for the company. We have risen to meet the needs of our customer over the years and have since made the company’s high standards our own.”
These standards extend to the careful evaluation of every pi

Germany - Hololot has confirmed its inclusion in the Fast Company’s list of the World’s Most Innovative Companies of 2024, sitting alongside OpenAI, Youtube, Beyonce’s Parkwood Entertainment and others. This year’s list shines a spotlight on businesses that are ‘shaping industry and culture through their innovations, setting new standards and achieving remarkable milestones in all sectors of the economy’.
“Our mission is to create unparalleled experiences of sound to enrich people’s memories and ultimately lives. Being named as an innovator by Fast Company, and joining such a prestigious list of companies, is a true testament to the impact of our work and the wider recognition of what that means for society,” says Holoplot CEO, Roman Sick.
“Having a tech company like ours included in the ‘Music’ category is also a statement as to how technolog

USA - Meyer Sound has announced the acquisition of Audio Rhapsody, a startup founded by sound designer Jonathan Deans. With the acquisition, Meyer Sound strengthens its position in the theatre sound sector, utilising Deans’ expertise to develop software solutions to expand the company’s portfolio of integrated digital systems.
This partnership is the latest milestone in Meyer Sound’s legacy of innovation in theatre sound. From collaborating with sound designer Abe Jacob in 1980 to bringing the UPA loudspeaker to Broadway, to developing the new NADIA network-based digital audio platform, the company has continually pushed the envelope.
Deans is known for his pioneering work in immersive sound and his commitment to advancing the artistry of the craft. With multiple Tony and Drama Desk award nominations to his name, he has contributed to hundreds of productions span

Germany - Alongside celebrating its 30th anniversary CAST Group of Companies will unveil its latest innovations including the wysiwyg 2024, and BlackTrax's new MiniBeacon Wave.
Enriching the Visual Design Experience with Wysiwyg 2024 Exclusively at ProLight + Sound, CAST will be sharing previews of wysiwyg's Release 2024 features and enhancements that are ‘set to open new possibilities for lighting and production designers’.
The new MiniBeacon Wave is the latest addition to BlackTrax. Engineered to guarantee seamless integration and maximum versatility, the MiniBeacon Wave features compact design and user-friendly interface. One of its key features is the ability to quickly attach stringers (tracking points), streamlining setup and reducing the load on belt packs.
"This year represents a significant landmark for CAST, as we commemorate 30 years of pioneeri

Denmark - Unity Living, a branch of new-build furnished apartments in the Nordics, is challenging the way we live and work by offering a modern and convenient approach with everything you need under one roof.
The most recent hybrid accommodation to be added to the company’s portfolio is Unity Aarhus. The 28-storey complex features advanced co-working spaces, fully equipped gyms, lounge areas, cafes and a rooftop terrace - alongside its selection of hotel rooms and apartments. The entire complex has an impressive AV solution, which features 58 Genelec 4020 Installation loudspeakers.
The team behind the project is TuneButler, a Copenhagen-based control manufacturer who knows all too well about the influence of good sound. “We have been working with Unity since they opened their first location in Stockholm,” says Kasper Hollænder, CEO of TuneButler. “They wante

Spain - Event production specialist AMG has provided a full suite of technical services including sound, video, lighting and staging at a corporate event in Barcelona. Italian commercial vehicles manufacturer Iveco invited 1,300 dealers, customers, partners and press to the unveiling of a new brand identity and a restyling of their entire product range at an occasion curated by event design specialists Filmmaster under the title Be The Change.
With just two days to set up in the 10,500 m2 space, the production involved some 200 engines, 1500m of truss, 750 moving heads, 1600m2 of projected video area and a 1500-seat grandstand, with up to 100 technicians on site at any one time.
AMG deployed their large inventory of Nexo sound systems throughout the event, most notably to cover the main convention area and a gala dinner. AMG Audio Engineer Roberto Del Duca takes up the

UK - Komedia Brighton is a venue punching well above its weight. Situated in the heart of Brighton’s North Laine district, it hosts a variety of performances, from the comedy that cemented its reputation, to the massively popular programme of arts that it hosts now.
When the time came to retire its long-standing front of house mixing desk the team knew they would need something that was up to the task. The DiGiCo Quantum 225, purchased through James Pergrande at Solotech, was their number one choice.
Emma Henderson, technical manager of the Komedia Brighton, explains: “Our previous console was pretty tired, and it was getting to the point where we were having to spend time explaining the features to visiting engineers, which isn’t ideal. Having a robust, industry standard mixing desk was important. It needed to do a lot; not just sound great, but fit into our bud

China - Void Acoustics has announced a partnership with Real Music Acoustics & Lighting Technology Co as its distributor for the Chinese market, as part of Void’s continued growth in the Asia-Pacific (APAC) region.
Established in 2008, Real Music Acoustics has solidified its position as one of China's earliest professional audio commercial application companies. With a focus on audio consultancy, promotion, sales, installation, tuning, and related services, the company boasts extensive experience in product channel sales and integrated systems, catering to a wide range of venues, including theatres, cultural tourism projects, stadiums, clubs, and commercial performances.
As a Void Acoustics distributor, Real Music Acoustics will be offering the full range of Void products to the Chinese market including the signature Cyclone speaker series and Air series.

UK - One of the UK’s largest independent pub companies, Amber Taverns operates a network of more than 160 outlets across the North of England, Scotland and Wales. The North Star in North Shields is one of the latest additions to the company’s roster, opening in October 2023 following a major renovation including a complete AV overhaul.
Overseeing all aspects of the AV specification and installation, Bolton-based TVC Technology Solutions were tasked with providing an all-immersive AV package, including 4K LED Hospitality TVs, signal distribution systems to mirror programming delivered to other pubs across their current catchment area and a comprehensive Optimal Audio loudspeaker and control solution.
Speakers featured in the installation include Optimal Audio’s Cuboid 8 two-way, full range passive loudspeaker and the Sub 15 high-power sub-bass cabinet. Given the N

USA - One of 21 missions originally built by the Spanish in California, Mission San Luis Rey church, known as the ‘King of Missions’, was founded in Oceanside in 1798. Today it stands as one of the finest examples of Spanish colonial architecture, a national historic landmark that Franciscan Friars call home.
San Diego-based AV company Sound Image Integration, now part of Clair Global Integration, have been servicing the Mission’s audio, camera, and video distribution requirements for the past 20 years. Business development manager, Scott Coyle, explained that to keep the Serra Centre worship space fully operable as it carries out vital community work, previously sympathetic budget decisions were undertaken.
That was until a decision was made to reorientate the interior, from its traditional long rectangular shape, through 90°, to bring the congregation - which

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