Blackout brands Heroes Parade
- Details
Double Gold Medallist Kelly Holmes led the victory parade of 100 medal winners from Team GB along with Paralympic medal winners. The celebratory procession, comprising five giant branded floats, started at Piccadilly and snaked along The Haymarket before arriving in Trafalgar Square. It culminated in a presentation attended by over 15,000 fans, which launched London's 2012 Olympic bid campaign slogan - " Make Britain Proud".
For each float Blackout produced five giant perforated vinyl mesh banners, each measuring 14 x 2.4m to fit each flat bed trailer deck. Designed by Mark Norton of Think Farm, they depicted five different sports disciplines - rowing/sai