Spectacular Nokia promotion in Times Square
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Using the latest CGI technology the team behind the massive Hollywood blockbuster, i-Robot, created one of the world's largest LED displays. Nokia took control of nine of the square's famous electronic screens to ensure the crowd were immersed in light and music from every direction. The light show was introduced by international superstar Nicki Minaj, who sang a medley of tracks from her new album, Pink Friday: Roman Reloaded.
A team of visual artist worked for more than 5,000 hours, day and night for more than three weeks, to create the hundreds of effects that were used on the large screens. All of the electronic screens were controlled from a mobile server that was f