PixMob wins first LDI Sustainability Award
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Since the beginning of the programme in 2018 with Taylor Swift’s Reputation stadium tour, PixMob successfully recycled over 1m wristbands, an initiative recognised by the LDI Awards panel.
“It’s an honour for us to receive this award because the Recycling Programme represents the first step in our plan to reduce our environmental impact and eliminate single-use plastics in our supply chain,” explains Jean-Olivier Dalphond, president of PixMob. “To achieve this milestone, we had to reinvent how we work, from our deployment of the Recycling Programme at venues to our message to the audience.
“Artists have also sought to be involved and get the fans behind the effort. As a resu