Vertigo makes Corsa Fly
- Details
Flying in the face of everyone who said "it can't be done", Vertigo unveiled Opel's new Corsa to the world's press and industry VIPs by flying the car, suspended beneath a specially modified helicopter, along the River Thames through the heart of the City of London and straight into a big reveal in the Old Billingsgate Fish Market with split-second precision.
The car maker's PR agency had proposed a helicopter-based reveal as a dramatic statement - an idea which was promptly rejected by safety authorities. Undaunted, and convinced that the concept was a winner, Opel brought in events specialist Jack Morton Worldwide to come up with a workable sol