Sennheiser helps 2010 World Cup kick off concert
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Taking place at the Orlando Stadium in Soweto, the 10 June concert celebrated the competition's first staging by an African country and featured artists from across the globe, mirroring the eclectic collection of nationalities represented by the football teams themselves. Alongside the Soweto Gospel Choir were African acts including Hugh Masekela, John Legend and Angelique Kidjo, with Alicia Keys, Black Eyed Peas, Shakira and others imparting a truly international flavour.
Audio for the event was supplied by Britannia Row Productions and included a comprehensive array of Sennheiser equipment.
"It was a non-stop show, broadcast live to around a billion people - so no pressure!" says Brit Row's Bryan Grant. "It featured h