PAI rolls it out for Reiss
- Details
The locations - Barrett Street; Kings Road, Chelsea; Kent House, Oxford Circus and Selfridges in Oxford Street - are some of the busiest locations for the popular high street brand.
PAI was contacted by Reiss's design team who were seeking a technical solution to deliver their concept for a new in-store promotion system requiring an anamorphic screen measuring approximately 1.8M high and 0.6M wide.
PAI won the contract for offering design realisation at the right price and the ability to deliver a fully working end product within the client's demanding programme.
"We reviewed the brief and came up with a simple cost-effective approach," reports PAI's technica