EAW reports record sales in EMEA region
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Sean Martin, director of EAW European Operations, attributes the growth to several key factors. First of all, the EAW Europe headquarters in Wickford, England, has altered its setup and operations, improving efficiency in regards to customer service as well as the sales and shipping of new product and spares/replacement parts. The division has also made a point of keeping a greater inventory holding, resulting in order fulfillment being more direct. Additionally, EAW Europe has placed special attention on increasing its market profile and building brand loyalty by comprehensively training customers and reps.
Martin also notes the particular commitment of EAW distributors