Blackout plays the King of Clubs with Budweiser
- Details
Staged at London’s famous Old Billingsgate market, the event concept was inspired by the Budweiser King of Beers’ commercial, and King of Clubs was the culmination of a point-of-sale campaign by the company. Re-igniting the spontaneous party spirit of the late 1980’s rave scene, over 3,000 invited guests met at a central London location, before being whisked away by boat to Billingsgate - the first time the venue has been used as a club.
Blackout’s Project Manager, Chris Brain collaborated with Paul-Ant Viollet of PAV Productions, t