UK - Despite global economic concerns, Yamaha Commercial Audio's digital audio consoles and DME series digital mixing engines are spearheading a period of continuing growth for the company. With many audio installation and rental companies having to tighten belts, they need to ensure that every last penny of value is wrung from any investment they make. This has meant that the flexibility and reliability of Yamaha's digital audio solutions are in even greater demand and, as a result, the company has expanded its UK support team to provide the best possible service to clients and end users.
A familiar face to many Yamaha Commercial Audio clients in the southern half of the UK, Nick 'Biggles' Pemberton has been promoted to the newly-created post of Digital Systems Manager.
Covering the UK and Ireland, this key new role will see Nick working closely with end users, installation and rental companies, spearheading product knowledge, technical support and training on all digital mixers, networking and control systems.
As well as working at Yamaha, Nick has spent 12 years as a freelance sound engineer, which has given him considerable 'front line' experience in what end users really need and how Yamaha digital products can deliver those solutions.
"There will be many new opportunities for Yamaha digital audio products in the touring, fixed installation, theatre, broadcast, post production and studio markets," says Nick. "My role is to work closely with people in all of those industries, to support their digital audio installations and to help both existing and new customers to become more efficient and flexible by working with them on further Yamaha systems."
Meanwhile, stepping into Nick's recently-vacated shoes is Richard McLean, who has been promoted to Regional Manager - Southern UK. After five years in Yamaha's Commercial Audio Sales Support team, Richard's well-deserved promotion will see him managing all Commercial Audio accounts in the southern half of the UK, providing technical support to dealers and end users, as well as conducting regular training sessions on all Yamaha digital consoles.
"My five years with Commercial Audio support has provided an excellent level of product knowledge, both of Yamaha's digital audio products and those - like our loudspeaker and amplifier ranges - which they regularly work with," says Richard.
"It has been a great basis for my new role and I look forward to building close, productive relationships with all our customers in the southern UK."
Finally, coming to Yamaha Commercial Audio for the first time is Ben Ambrose. Joining from three years in Yamaha's Central Sales Support department, Ben's new role will be to act as a central point of contact for all Commercial Audio dealers and supporting CA sales staff.
"This is a new and very exciting challenge for me," he says. "My previous role encompassed Yamaha's digital audio technology in the musical instrument and other markets, so it is a tremendous opportunity to transfer those skills and help our Commercial Audio customers in this highly successful area of Yamaha's business."
"Yamaha digital mixing consoles have consistently been at the forefront of audio systems for over two decades," adds Nick Pemberton. "Our strength is not only in the products but, most importantly, the investment in people who support our customers and end users, those who are using the products every day and in every corner of the industry.
"With these personnel changes, we can continue to improve our service levels, matching the unsurpassed flexibility and reliability of Yamaha digital audio products."
