Touchwood gets festive with PixelRange
Touchwood Shopping Centre in Solihull has completed a visual overhaul of its exterior
7 December 2010
UK - Touchwood Shopping Centre in Solihull has completed a visual overhaul of its exterior to carry it through the festive season - for which 36 PixelRange PixelPars have been deployed, following a design created by Wickford, Essex-based DPL Production Lighting.
With sustainability high on the agenda and the need for environmental performance measurement, DPL's technical director, Pete Watts, specified PixelRange PixelPars. "The requirement was for low current fixtures with the ability to colour change, so LED units were obviously the way to go - and PixelRange is the brightest and the best quality you can get."
The project came about following a very successful installation completed by DPL, at another shopping centre. When the centre manager moved to Touchwood he picked up the phone to DPL and asked for their help again.
The brief was to enhance three outside areas of the shopping centre, making them festive and bright for the holiday season. The PixelPars add dense pillars of light from roof levels with texture added using a combination of moving lights and compact discharge profiles.
In other areas, the PixelPars supply additional LED colour changing wash, which emanates from the entrance, shining out across grey roof tiles to draw focus to the entrance. Whilst elsewhere, an entrance was brightened up with an LED wash to the floor, overlaid with snowflake gobo projection.
"The installation has transformed the shopping centre", centre manager, Paul Birkett commented. "The guest experience has been transformed by the innovative use of lighting and by using LED based technology we have been able to stay true to our sustainability aspirations too."
DPL's Pete Watts, added, "I still haven't found an all round LED product that can compete with PixelPars. The flexibility of the filter system and high output makes them so versatile for both permanent installations and hire. With the addition of the IP65 version we can now put PixelPars on even more projects."
(Jim Evans)
Tag Cloud
Touchwood festive PixelRange completed season following sustainability high DPL Pete Watts PixelRange PixelPars colour LED installation shopping centre manager areas roof added PixelPars wash entrance transformed
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