UK - Technical Marketing has been appointed to plan and implement a marketing campaign to promote the ABTT 2012 Theatre Show which takes place 13-14 June at The Old Truman Brewery in London.
Technical Marketing's Andy Collier announcing the engagement said, "we are delighted to have been appointed and thank the show organisers for the trust placed in Technical Marketing to deliver a successful campaign. What is particularly exciting is that although the show enjoys a fantastic heritage - 2012 will be its 34th year - it continues to evolve and retain relevance to the theatre industry now.
"As both a visitor and exhibitor over the years, for me the show has always been friendly and accessible. Not only is it a great opportunity to talk to equipment suppliers and examine new products, but it is also a 'must attend' event for networking and making or renewing contacts."
Co-director David Brooks added, "Technical Marketing will be emphasising the show is a valuable opportunity for exhibitors to meet and engage with knowledgable visitors - many with an important role in specifying or purchasing products and services for the theatre market."
