Subaru launches Impreza in NY in 3D

Subaru of America launched its all-new fourth-generation 2012 Impreza models in 3D

31 May 2011

USA - Subaru of America launched its all-new fourth-generation 2012 Impreza models in 3D using 3D R4 LED Display as the medium.

The glitz and glamour were centred in the middle of Manhattan at the Jacob Javits Center from 22 April 2011 to 1 May at New York Auto Show, the last car show of the season.

This is the first time that 3D LED Display technology has been customised for automotive events, in this case specifically for the company's media conference. During the show, members of the international automotive media went along for the ride with 3D glasses, to watch a video presentation demonstrating the diverse, active lifestyles of Subaru owners, who are heralded as the most active consumers in the automobile market.

Earlier this year, Creative Technology introduced 3D R4 LED Display to their clients, with impressive results.

Subaru of America Inc. agreed to create a 3D show using 3D R4 display panels from JM Rental for the New York Auto Show. More than seven minutes of 3D presentation ran during the Subaru media conference, and caught the attention of the media and automotive attendees.

JM Rental's 3D R4 Display uses Circular Polarization Technology and is designed for exhibitions and other high ambient light environments. The panels feature a custom-designed polarizing filter applied to the front surface of each LED module, which benefits the user as it can be viewed by using cost-effective 3D glasses.

"This is a challenging step in the audio-visual production industry," says Kenneth Yip, managing director of JM Rental. "This show is a very important launch pad. As you can see, this is not just only a car show trend-setter. It also indicates that there is still a lot of room left for 3D creative concepts. I believe we will see bright and interesting future for our 3D R4 LED Display."

(Jim Evans)

 

Tag Cloud

Subaru 3D 3D R4 LED Display show automotive media 3D R4 LED

Related Stories from LSi Online

9 May 2013

Barco projectors take centre stage in Malmö

Barco projectors take centre stage in MalmöSweden - Visualisation expert Barco has revealed the details of its impressive technical contribution to the upcoming Eurovision Song Contest (ESC), from 14 to 18 May next. As an official technical event partner, ... More >>

2 May 2013

Central Wesleyan church upgrades with Kudo

Central Wesleyan church upgrades with KudoUSA - When Holland, Michigan's Central Wesleyan Church celebrated its 115th anniversary and paid off the mortgage on its current worship centre, the church's leadership team immediately knew what their first project ... More >>

30 April 2013

Keystone & MGG at Nestle conference

Keystone & MGG at Nestle conferenceSouth Africa - Keystone Productions were awarded the role of production company, and MGG Productions as technical supplier, for the Nestle Conference and Gala Awards, held in two different venues at Champagne Sports ... More >>

Christie enjoys busy Prolight + Sound

Christie enjoys busy  Prolight + SoundGermany - A record-breaking 113,000 visitors from 142 countries attended this year's Musikmesse and Prolight+Sound expos in Frankfurt. This statistic spelt success not only for the show but also for Christie, who ... More >>

GLP & G-LEC report successful Pro Light & Sound

GLP & G-LEC report successful Pro Light & SoundGermany - GLP German Light Products launched a number of new products at the recent PLS exhibition in Frankfurt, along with treating visitors to a sneak preview of some upcoming product releases. Reporting a busy ... More >>

NMK supplies Protec with four V-800HD

LEDHead Mini-Map launch at PLASA Focus

wysiwyg plays key role in Game of Thrones

Avolites Media offers free training at PLASA Focus

Avolites Media Ai Server powers The Script

SGM LED balls add bounce in Helsinki

PLASA Focus: Orlando programme expands

CAST BlackTrax - Eurovision technical partner

Artistic Licence plays key role in opera

Out Board debuts TiMax PanSpace at Prolight+Sound

MADRIX 3 on debut in Frankfurt

Duran Audio debuts DDA 3.2

MA Lighting at the US Open

EM Acoustics goes live with new website

British holograms will star at ABBA Museum

View AllRelated Stories from LSi Magazine

May 2013May 2013

Page 75: This set the stage for Sennheisers guidePORT and Auro 3D systems Sennheiser specialists Hilbich

Page 76: and statistics software Loudspeakers for 3D simulation 10 x Neumann O 410 threeway loudspeakers 4x Neumann KH 870

Page 17: of Immagini e adds 17 camera connection points can cater for 3D coverage and spidercam use and connector boxes

Page 62: entirely new technologies to control real 3D matrices that contain LEDs on the surface as well as inside

Page 78: of the facility we just had to come up to speed with 59 Productions requirements and the 3D design as laid out

Page 77: added Fry We used a Mac Mini running Figure 53s QLab software to playback the 3D Auro soundscape

Page 68: a show designer to create precise complex 2D and 3D movements at variable speed 15 ftsec with multiple

Page 44: pixelmapping effects Another pixelmapping product on show will be the 3D PixelTube a 3D effect visible from

Page 74: in the first public showcase of Sennheisers Auro 3D systems The Sennheiser Applications Engineering team headed

Page 23: of the Venetian Macaos façade into a spectacular 3D light and sound show inspired by the Venetian Carnevale in one

More Results from LSi Magazine >>

View AllRelated Videos from LSi's Video Hub

More Results from LSi's Video Hub >>

View AllNews Archive

2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 | 1999

Robe
inspHire

Symetrix

Neutrik

Current RMS

Outboard

5 Star Cases

Rub Hoists

Brilliant Stages

MDG

Unusual Rigging

ETC