Soundcraft MH4 at Sound Control's Megastore
8 October 2003
UK - Artists playing live at Sound Control's new flagship venue - situated in the basement of the Virgin Megastore in London's Oxford Street - will have their sound mixed by a fully-featured Soundcraft MH4 multi-function desk. The first use of the new venue was for the launch of Dido's new album Life For Rent at the end of September. Soundcraft UK sales manager (North), James Baker, has long enjoyed a close relationship with the Scottish-based music chain and was quick off the mark when he learned about the ambitious plan to develop the Megastore's famous live stage and incorporate it as a key feature of the Sound Control London experience.
Sensing that some huge bands were lined up to play weekly gigs he immediately proposed installing Sound Control's flagship store with a flagship-mixing console. "I looked closely at the type of desks other bands had been bringing in - some didn't have all the busses and VCAs. We could easily have provided a Series 2 but decided to go for overkill." The 48-channel board includes eight matrixes and 16 output busses. The MH4 has been designed for FOH, stage monitors, or monitors from FOH, with a brand new bussing system that gives maximum flexibility. Soundcraft have also provided a BSS external processing rack - giving customers an idea of some of the products they should be aspiring to. This includes a pair of FCS-966 graphic equalisers, two DPR-504 quad noise gates, a DPR 404 quad compressor and a DPR-402 dual compressor.
With their first store in the South East, the Scotland-based company now boasts 12 modern superstores from Dundee to London, making Sound Control the first and only UK-wide national chain of music stores. And they see the alliance with Virgin Megastores bearing fruit well outside London as the remodelling exercise continues. In addition to featuring some of the world's greatest bands, the new superstore, which will be open seven days a week, will also contain the largest guitar wall in the country and massive range of stock from all of the major brands.
Related Stories from LSi Online
26 October 2010
UK - Gearhouse South Africa supplied full technical production to the 2010 Loerie Awards staged at the Good Hope Centre in Cape Town for the second year running. The event was again produced by H-Factor, with a ... More >>
27 April 2010
South Africa - Gearhouse South Africa supplied full technical production - including lighting, sound, rigging, AV, stage, set - and crew for the high profile 2010 KORA All Africa Music Awards staged at the ... More >>
10 August 2009
UK - Adlib Audio supplied sound equipment and crew to the Latitude Festival for the fourth year running, this year taking over two new stages - the event's Uncut second stage, and the Sunrise Arena. The other stages ... More >>
30 July 2009
South Africa - Gearhouse South Africa, via its various companies, supplied design services and full technical production and crew for two recent high profile Nelson Mandela events in Johannesburg. A 91st Birthday ... More >>
5 January 2009
South Africa - Gearhouse South Africa's Cape Town branch swung into action supplying staging, sound, lighting and LED screens to production company Celebrity Services/Maximum Exposure for the annual festive lights ... More >>