Sound Division observes new music mag from Hospital

28 October 2003

UK - The Observer newspaper celebrated the launch of its new glossy music magazine at Dave Stewart's recently opened and much-heralded multimedia music facility in Covent Garden, the Hospital. The launch of the Observer Music Monthly, attended by 800 music luminaries and members of the press, was the first event to be hosted by the Hospital Group, and was thus an inspired choice of venue for the Observer. The event's organizers turned to Sound Division, who have since become the Hospital's preferred audio supplier, to specify and provide all the necessary control, sound and staging equipment.

It was important to get everything absolutely right for an event of this nature. Sound Division's Chris Baxter, who designed the system, commented: "There was a huge amount riding on this launch for everyone concerned. Knowing how much money has been spent on this venue, all eyes were on the Hospital to see how they'd handle the event, and of course given that this was the launch of a new music magazine, a lot of those eyes belonged to the press! It was crucial for everyone that we got this right."

In addition to the state-of-the-art DJ equipment from Pioneer, Allen & Heath and Vestax, Sound Division also supplied all the staging and a JBL sound system. Baxter said: "The evening was a great success. The venue was just amazing, and I think all the guests were suitably impressed - I know I was! I'm really looking forward to the official opening later on this week, which we're also going to be doing."

(Sarah Rushton-Read)