SGM expands UK distribution
Ian Kirby (LED Projects), Jonathan Walters and Phill Capstick (AC-ET), Peter Johansen (SGM)
31 July 2012
UK - SGM Lighting has expanded its distribution arrangements in the UK, appointing A.C. Entertainment Technologies Ltd (AC-ET) to work in parallel with existing distributor, LED Projects.
"We see nothing but positives in this decision," said SGM CEO Peter Johansen. "These will be the only official dealers for SGM products in the UK and Ireland, and between them they will be able to increase penetration in all SGM's core markets."
AC-ET managing director Phill Capstick and UK sales director, Jonathan Walters, were impressed when LED Projects MD Ian Kirby introduced them to SGM's new generation of LED products at this year's Frankfurt Prolight+Sound Show.
"We were very excited, particularly by the X-5 and XC-5 LED strobes, and could see enormous potential in the Six Pack [SP-6] and P5 LED Wash, which with its IP65 rating, will be well suited to the architectural market serviced by our special projects sister company," said Walters. "We could see the build quality, which was indicative of all SGM's products, and it was immediately apparent that the company had a clear product strategy. The brand will nicely complement our existing distribution portfolio of LED brands."
Ian Kirby added, "I'm very positive by this development as it will enable both companies to work to their strengths. In the case of LED Projects it will be very much the nightclub installation and broadcast markets, while AC-ET will focus more on the rental and architectural sectors. We both share the same vision."
The new arrangement takes effect from 1 August, and AC-ET confirms that it will showcase the latest SGM range at this year's PLASA 2012 Show in September. They will be appointing a dedicated SGM product manager and the company's newly-restructured technical sales team will be out on the road with demo units, confirms Jonathan Walters. "We're very excited by SGM's latest product innovations and look forward to creating a real buzz around the range in the lead up to, and at the PLASA Show."
(Jim Evans)
Tag Cloud
SGM UK distribution AC-ET LED Projects products LED company Walters product
Related Stories from LSi Online
7 May 2013
SGM LED Domes find Sanctuary in Glasgow
UK - When Chris Lessani and partner Gary MacCulloch took over the former Boho Club in Glasgow's city centre at the end of last year they wasted no time in renaming it The Sanctuary. In order to stamp a new identity on ... More >>
SGM strobes on Billy Talent dates
Germany - After last year's highly successful shows in Germany, Canadian rock quartet, Billy Talent, returned to play another two sold out indoor concerts in late April, to warm up for the summer festivals that will ... More >>
30 April 2013
Beyoncé dazzles with SGM X-5 strobes
UK - The introduction of the X-5 LED strobes from Peter Johansen's SGM provided all the inspiration necessary for multi-award winning production designer, LeRoy Bennett, to specify no fewer than 470 pieces for ... More >>
24 April 2013
A.C. Entertainment Technologies at PLASA Focus 2013
UK - A.C. Entertainment Technologies (AC-ET) Ltd. will be showcasing products at PLASA Focus 2013 from a selection of the leading brands which it distributes, including Chroma-Q, Jands, High End Systems, Spotlight, ... More >>
23 April 2013
G-Spot passes the ultimate fountain test
Germany - SGM used Frankfurt's Prolight+Sound to demonstrate the growth it has experienced since coming under Peter Johansen's ownership just over a year ago. The booth was permanently packed with visitors wanting to ... More >>
SGM LED balls add bounce in Helsinki
dbn lights town hall for Manchester derby
A.C. Entertainment Technologies at PLASA Focus 2013
SGM's LED RGB strobes for P!nk and Swift tours
AC-ET shows range at PLASA Focus 2013
AC-ET showcases leading technologies
PLASA focuses on Eurovision 2013
One Direction on home run with SGM
SGM LED Balls shine on September
SGM LED balls bounce in Finland
SGM at the Sanremo Music Festival 2013
SGM washlight for Shrek The Musical
View AllRelated Stories from LSi Magazine
May 2013
Page 58: the leading brands it distributes including ChromaQ Jands BroadWeigh SGM Columbus McKinnon and Pixel
Page 67: stressed that SGM had achieved the IP65 rating by designing the fixture from scratch rather than trying
Page 66: with Martin personnel Peter Johansen demonstrates the ground breaking IP65 rating of the companys new SGM
April 2013
Page 52: have the SGM XC5 a strobe that cheekily has an Atomic mode For those who dont get the reference its
Page 42: Hippo Spotlight SGM and Selecon ACETs sister company AC Special Projects ACSP will be on hand to discuss
Page 54: and I get no complaints from the dancers being dazzled which reinforces what I said about glare • SGM XC
March 2013
Page 19: and partners including APG France Clay Paky DV2 Profession Spectacle and SGM More than 150 visitors took
Page 43: Confirmed Technology Partners Projection Barco Lighting Control MA Lighting Lighting Clay Paky SGM Company
Page 30: SGM The coolest on the market? As SGM prepares to debut its new allweather GSpot moving head
Page 86: technology including SGMs white balance automatic system creating a perfect white beam says SGM The only
More Results from LSi Magazine >>
View AllRelated Videos from LSi's Video Hub
PLASA 2011: SGM Lighting's XC-5 LED Strobe
More Results from LSi's Video Hub >>
View AllNews Archive
2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 | 1999
