SGM expands UK distribution
31 July 2012
UK - SGM Lighting has expanded its distribution arrangements in the UK, appointing A.C. Entertainment Technologies Ltd (AC-ET) to work in parallel with existing distributor, LED Projects.
"We see nothing but positives in this decision," said SGM CEO Peter Johansen. "These will be the only official dealers for SGM products in the UK and Ireland, and between them they will be able to increase penetration in all SGM's core markets."
AC-ET managing director Phill Capstick and UK sales director, Jonathan Walters, were impressed when LED Projects MD Ian Kirby introduced them to SGM's new generation of LED products at this year's Frankfurt Prolight+Sound Show.
"We were very excited, particularly by the X-5 and XC-5 LED strobes, and could see enormous potential in the Six Pack [SP-6] and P5 LED Wash, which with its IP65 rating, will be well suited to the architectural market serviced by our special projects sister company," said Walters. "We could see the build quality, which was indicative of all SGM's products, and it was immediately apparent that the company had a clear product strategy. The brand will nicely complement our existing distribution portfolio of LED brands."
Ian Kirby added, "I'm very positive by this development as it will enable both companies to work to their strengths. In the case of LED Projects it will be very much the nightclub installation and broadcast markets, while AC-ET will focus more on the rental and architectural sectors. We both share the same vision."
The new arrangement takes effect from 1 August, and AC-ET confirms that it will showcase the latest SGM range at this year's PLASA 2012 Show in September. They will be appointing a dedicated SGM product manager and the company's newly-restructured technical sales team will be out on the road with demo units, confirms Jonathan Walters. "We're very excited by SGM's latest product innovations and look forward to creating a real buzz around the range in the lead up to, and at the PLASA Show."
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