Proel Group stages first Middle East conference

Delegates at the first Proel Middle East Conference

21 December 2010

UAE - To support its strategy of expansion in the Middle East market, Proel Group organised the first Proel Middle East Conference at the Novotel World Trade Centre in Dubai, a three-day event devoted to Middle Eastern markets. The conference also hosted professionals from the Northern African countries, such as Morocco and Egypt.

Fabrizio Sorbi, president of Proel Group, took part in the event together with Massimo Signor, Proel's managing director, and Simon Sinclair, business development director. Sorbi stressed how strategically important these emerging markets are for Proel. He went on to explain what the Group's strengths are - the R&D department, logistics, and the investments in the new management system that will "lead to an even greater general efficiency in the future".

The event hosted several specific product sessions, divided by line and brand, during which the latest Proel products were discussed, with an emphasis on technical issues and application areas. Sound Systems, Stage Equipment, AVL, DH and Sagitter were all featured. Turbosound, another company in the Group, sent its management team to introduce the latest products and to further consolidate its presence in the area.

The event was also an occasion to share information and market considerations. Of particular importance, for example, was the participation of Mr. Magdy el Bouhy, sales manager of Adawliah Saudia Arabia, an active distributor of many Proel lines and brands that received an award for the bests results in the Middle East region in 2009-2010.

"In its first edition, the Proel Middle East Conference was extremely successful," reports Hasna Nadhi, Proel's area manager - First of all, it is important to note the high level of interest that the event received, considering that every one of our distributors in the region participated - from Lebanon, Syria, Jordan, Kuwait, Saudi Arabia, Bahrain, Qatar, Iran, Iraq, The UAE, and Oman. We were struck by the high level of professional interest shown by the participants regarding Proel in general and, in particular, the technical aspects of certain products.

"There were also many questions about Proel's plans for development in these countries. Fabrizio Sorbi responded to these, outlining the commitment of the Group to the concept of partnership and sharing assured business perspectives. At the end, everyone departed quite satisfied, and looking forward to the next edition of the Proel Middle East Conference."

(Jim Evans)

 

Tag Cloud

Proel Group Middle East conference UAE market Proel Middle East Conference event markets hosted countries Fabrizio Sorbi Proel director business development Sorbi important Group management general products technical area particular manager received region edition high level interest

Related Stories from LSi Online

7 May 2013

NMK announces second seminar series

NMK announces second seminar seriesUAE - Nicolas Kyvernitis Electronics Enterprises has recently announced its second series of certified courses to be held during the months of May and June in Dubai. The yearly education series will now go under the ... More >>

NMK launches new regional operation

NMK launches new regional operationUAE - Celebrating 25 years in the Middle East, Nicolas Kyvernitis Electronics Enterprises has recently established a new free zone entity under the title NMK Middle East FZCO. The mission of the new entity is to "... More >>

Rob Hughes joins Midas in EMEA role

Rob Hughes joins Midas in EMEA roleEMEA - Midas Klark Teknik has announced the appointment of Rob Hughes as technical support manager for the EMEA (Europe, Middle East and Africa) region. This new position has been created to further improve the ... More >>

2 May 2013

Clear-Com names Middle East manager

Clear-Com names Middle East managerUSA / Middle East - Clear-Com has announced that Samer E. Mouwanes will join the company on 13 May, 2013 as regional sales manager, Middle East. Mouwanes is a dedicated sales professional with extensive experience in ... More >>

1 May 2013

Digital 9000 backs Bruno Mars date in Dubai

Digital 9000 backs Bruno  Mars date in DubaiUAE - Sennheiser Group reports the use of its newly launched Digital 9000 wireless system at the recent Bruno Mars and Paloma Faith concert held at the Dubai Media City Amphitheatre on 12 April 2013. The Digital 9000 ... More >>

Bentley appointed sales manager ProSound at E-V

Cygnus HPG set to reduce cost of off-grid power

NMK supplies Protec with four V-800HD

Sennheiser cautions on spectrum allocation

Meyer Sound appoints Middle East manager

Clay Paky HPEs and Sharpys fly high in Jeddah

New chief operating officer at Showforce

Evolution Rentals acquires HK Audio inventory

Electrosonic gears up for RAAPA in Moscow

Alcorn McBride international expansion

First Midas Pro1 in the Middle East

Showforce in the fast lane

Bosch Hausmesse success

Rob Smith promoted at Electrosonic

Premier Mounts and Vogel strike alliance

View AllRelated Stories from LSi Magazine

April 2013April 2013

Page 14: disappointment Ticket price on the day will be 30 VAT wwwplasafocuscomleeds seminarsforum PALME MiddleEast 2123

Page 26: as Middle East technical support manager based in Dubai Mead comes to Meyer Sound with nine years

March 2013March 2013

Page 32: across the UK Europe and the Middle East UK Highlite International BV has appointed David Swindlehurst

Page 30: solutions into most of SGMs core markets including major game show television productions In the Middle East

Page 100: we have productions out in the Middle East New Zealand Australia South America but the competition

January 2013January 2013

Page 15: Events Diary Showlight 1821 May 2013 Cesky Krumlov Czech Republic wwwshowlightorg PALME MiddleEast

December 2012December 2012

Page 11: Barco joins with TechnoPro in Middle East UAE Belgium Barco has signed a distribution agreement

Page 10: for the territory of Europe the MiddleEast and Africa EMEA International Sales on the other hand will serve Pacific

November 2012November 2012

Page 14: Republic wwwshowlightorg PALME MiddleEast 2123 May Dubai UAE wwwpalmemiddleeastcom PALM Expo 30 May 1 June

Page 12: appear to come from the Middle East particularly from the United Arab Emirates UAE but are thought

More Results from LSi Magazine >>

Related Videos from LSi's Video Hub

We were unable to find relevant videos, but please visit LSi's Video Hub for our industry video content, such as product demos, training, interviews, backstage, seminars, events and more...

Video Hub >>

View AllNews Archive

2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 | 1999

Robe
Elation

5 Star Cases

Rub Hoists

Artistic Licence

ETC

MDG

Prolyte 2012

Total Solutions Group

OutBoard

Unusual Rigging Dubai

Stage Technologies