Paradigm named dnp Partner of the Year

8 November 2011

Denmark / UK - British based distributor Paradigm Audio Visual has been presented with dnp denmark's 'Partner of the Year' award, in recognition of outstanding sales of both their front- and rear-projection systems over the past year.

dnp denmark's global sales & marketing manager, S°ren Kræmmergaard, presented the award to Paradigm founder and CEO, Greg Jeffreys, and Supernova specialist, Dave Stephen, at company headquarters in Karslunde during a partner recertification programme.

Mr. Kræmmergaard paid tribute to Paradigm's early adoption of the Supernova platform, and having enrolled early into the Partner Programme, backed up their already considerable rear-projection sales by recruiting a dedicated Supernova specialist in Dave Stephen, to supervise their front projection platform.

This had paid almost instant dividends, with an order last month for well over 200 dnp Supernova Core 16:10 optical screens, for deployment in state-run schools operated by the London Borough of Dagenham & Barking.

"We were particularly impressed by this initiative and by tripling Supernova sales, Paradigm has become the most improved distributor within this time period," noted the dnp executive. Their capability to find and identify new distribution channels has also played an important factor in the decision, as well as the fact that they have demonstrated that they were not afraid to use social networking, such as Facebook, LinkedIn, Twitter - and AV forums - to broaden their marketing base."

Jeffreys expressed his surprise and delight with the accolade. "I had been invited to Denmark to give a keynote speech connected with our recertification - and this was a real bonus. It is a great honour and something we will certainly be shouting about."

(Jim Evans)