PLASA 2012: All action for Robe

14 September 2012

UK - Robe lighting enjoyed "a fabulous and highly eventful PLASA 2012 exhibition at Earl's Court".

In addition to a super-busy four-day expo, the Czech moving light manufacturer launched seven new products; won a 2012 PLASA Innovation Award; raised £6,200 for industry charity Light Relief with the auction of a genuine Olympic Torch and hosted a popular party on the Sunday night.

Robe's 'Working With Winners' campaign launched earlier this summer embraced new levels of excitement, with Robe CEO Josef Valchar commenting, "It was an incredible PLASA all round for us - carrying on what's been an amazing year". Robe also celebrated its tenth PLASA.

Back in 2002 the company burst on the scene with its first PLASA as an 'own brand' entity, up to that point having been a quality OEM manufacturer of some experience.

In this short time, Robe has rocketed from being a very young pretender to being among the top three global players in moving light technology manufacture.

Robe's multi-lingual stand was staffed by Robe's international and local sales and marketing teams plus key distributors from around the world, collectively speaking over 20 languages, and with a massive aggregate of knowledge and experience.

The stylish, eye-catching stand design was again the result of Nathan Wan from Robe UK's imagination and visual skills.

The stand saw a constant stream of visitors and all the new Robin series products attracted intense interest.

The off-site action kicked off with Robe's popular Sunday night party, once again staged at the Café de Paris in Piccadilly. The venue was full with revellers right from the start who were entertained in great style by pop superstar 'Robie Williams' playing live with his backing band.

Monday early evening saw Robe win a 2012 PLASA Innovation Award for their revolutionary Robin DLF Wash.

Shortly after the announcement of this coveted achievement, the Auction of Robe's Olympic Torch started.

The Olympic Torch - which came to prominence during one section of the Torch relay around the UK ahead of the Summer Games in London - was displayed on the stand during the day, attracting plenty of interest and fitting perfectly with Robe's 'Working With Winners' theme.

It was donated for the Auction by Josef Valchar to raise money for leading entertainment technology industry charity Light Relief .... and the winning bid of £6,200.00 came from Belgium based AED Rent.

Robe also used PLASA as a platform to boost its already strong green policies, underlining its commitment to helping preserve the planet in as many ways as possible.

All Robe's products are now marked with three different shades of green stickers - a simple 'traffic light' system allowing potential buyers to immediately identify and assess the effective green status.

Summing up, an incredibly buoyant PLASA, Josef Valchar states, "It has been a great show for Robe, once again reinforcing the teamwork and dedication involved in all aspects of 'Working with Winners'. The icing on the cake was winning the Innovation Award and the opportunity of contributing to Light Relief."

(Jim Evans)