entertainment • presentation • installation

Outline appoints North American sales team

Italian manufacturer Outline has now extended its coverage to include "the world's most important market".

14 October 2009

North America - Outline, which inaugurated its USA branch (Outline North America LLC) just a few months ago, has announced that representation of the brand is now complete throughout North America, including Canada.

A recent workshop was held - jointly organized by Outline's Brescia, Italy HQ and the branch office in Farmingdale (NY), where the network of US representatives officially took shape. The States are all now covered except Ohio, Western Pennsylvania and West Virginia.

Outline's Giorgio Biffi chaired the workshop. After providing training for the 60 original products in the company's catalogue, he introduced a pre-release version of OpenArray, the avant-garde control and 3D simulation software, written by the Italian R&D team. This conveyed to the American attendees the philosophy and key principles on which Outline has been based since its foundation in 1973.

Biffi commented: "It was the first time we had officially presented our identity under the discerning eyes of some of the most respected professionals of the pro audio industry, whom we are now proud to call our representatives. As CEO of the company, my hope was to pass on the concept that is so well summed up in our long-standing motto: 'The Sound of Big Ideas'."

He added: "In the brief two days of the workshop, it was important to 'anoint' the participants, reminding them clearly of Outline's mission, which, simply stated, is 'to conceive, design and manufacture loudspeaker systems, electronics and 'special' acoustic components, with unmistakably distinctive features, characterised by high-level innovation and performance at the absolute top end of the professional Sound Reinforcement industry. In fact, now more than ever before, I believe that the practical application of this motto has become a must."

Thomas Bensen, the industry veteran at the helm of Outline North America LCC as VP and Director of Operations, comments: "We expect great results from the American market, which is the most prestigious and important market in the world. We are truly excited by the commercial success of Butterfly, mini-COM.P.A.S.S. and MANTAS in particular in other world markets and felt the time was right to present Outline as its own brand and identity to North America. The response has been extremely positive with unprecedented results in a very short time. Looking forward, with new products and technologies on the near horizon, 2010 already has the makings of a record year."

(Lee Baldock)



Tag Cloud

Outline team North America branch brand workshop representatives officially products company American Biffi time identity industry motto important results market world

Related Stories from LSi Online

15 May 2013

Christie adds to Audi A3 Sportback launch

Christie adds to Audi A3 Sportback launchSpain - Audi wowed audiences in both Madrid and Barcelona with the Audi A3 Experience, the automobile brand's stunning audiovisual spectacular, combining 360° projections, 3D mapping and Showmaster Control ... More >>

14 May 2013

Dataton ships new WATCHPAX media server

Dataton ships new WATCHPAX media serverUSA - WATCHOUT Premium Partner, Show Sage, will be exhibiting at PLASA Focus: Orlando - booth 209, Wyndham Orlando Resort, Florida, 15-16 May 2013. The major release for Dataton in 2013 is WATCHPAX. Combining all the ... More >>

13 May 2013

Chauvet on the road with Luke Bryan

Chauvet on the road with Luke BryanUSA - Chosen for their video and pixel-mapping abilities, 130 Chauvet Professional ÉPIX Strip and 16 ÉPIX Bar fixtures complete the design for country singer Luke Bryan's Dirt Road Diaries tour. "... More >>

9 May 2013

Philips appoints Stampede as distributor

Philips appoints Stampede as distributorUSA - Stampede Presentation Products has been appointed to serve as a North American distributor of the entire Philips Commercial Signage product line through MMD, the exclusive licensee for Philips Commercial Signage ... More >>

7 May 2013

PLASA AGM unveils strategic aims

PLASA AGM unveils strategic aimsUK - PLASA returns to 195 Piccadilly - the iconic home of the British Academy of Film and Television Arts (BAFTA) - on Thursday 30 May for its 2013 European AGM. Over 200 members and guests are anticipated at the ... More >>

VL880 packs a punch on Neon Trees

Outline reinforces The Little Gem

Laura Hoepker joins the PLASA team

Clay Paky on the Who's US tour

Clay Paky on Rolling Stones 50th anniversary dates

Outline celebrates 40 years of Italian passion

Outline GTO powers Bocelli US tour

iLive on stream at South by Southwest

grandMA2 tours with Maroon 5

Philips Entertainment realigns in the Americas

A.C. Lighting at USITT Stage Expo 2013

Outline Butterfly for leading Washington theatre

More Free Training at PLASA Focus: Leeds 2013

The Who on tour with Trace Acoustic

Quadrophenia goes digital with DiGiCo

View AllRelated Stories from LSi Magazine

May 2013May 2013

Page 26: with the North American team on the PLASA Focus NA regional events Hoepker joins PLASA after 19 years

Page 11: Presentation Products has been appointed to serve as a North American distributor of the entire Philips

March 2013March 2013

Page 32: Media for 16 years USA North American entertainment technology reseller AC Lighting has appointed Greg

December 2012December 2012

Page 13: or Variable White bl i USA PLASA Focuss latest addition to the North American regional event series landed

Page 8: and North American Regional Boards plus its central Governing Body Cultura Club 20 In Europe Martin

Page 42: report from Las Vegas AC Lighting announced that it has become the North American entertainment

November 2012November 2012

Page 90: has been so disappointing here? 90 LSi November 2012 PW Its the case particularly in the North

October 2012October 2012

Page 84: and frontofhouse theatre staff in times of need Middle Chair of the PLASA North American Regional Board Eddie

Page 28: and its commitment to the North American market has been further underlined by the recent appointment

August-September 2012August-September 2012

Page 16: and professional sound reinforcement applications Behringer has dispatched ProZone specialists on a North American

More Results from LSi Magazine >>

View AllRelated Videos from LSi's Video Hub

More Results from LSi's Video Hub >>

View AllNews Archive

2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 | 1999


Most Technical

Pearce Hire




harlequin flooring