Martin Professional reorganizes Spanish distribution
7 September 2011
Spain - Martin Professional A/S has agreed with Ecler to end its longtime exclusive distributor relationship in Spain and to start a new distribution model. Effective 10 September, Martin will serve selected Spanish customers directly via a strong local presence administered by Martin Professional's headquarter office.
Martin Professional vice president distributor sales, Bruno Garros, commented on the change, "Ecler has been an extremely dedicated and reliable partner for Martin Professional for many years. The economic challenges in Spain have been great and Ecler's business reorientation towards AV systems integration required a sales reorganization for Martin products.
"Therefore, Martin will take care of selected top accounts, mainly rental companies, and Ecler will continue supplying to installers and system integrators. We believe this new structure will reinforce Martin's performance and better serve Spanish customers."
Martin and Ecler have agreed that three of Ecler's top personnel - Eduard Baró, Fernando Moya and Eduard Muñoz - will be hired by the Martin Professional headquarter office with immediate effect.
"Eduard, Fernando and Eduard are not only extremely qualified professionals in this industry, they have been Martin's face in Spain for more than 20 years," commented Bruno Garros. "They are well respected in the market and are a major factor in the high level of confidence in the Martin brand in Spain."
Taking over sales responsibilities in the Spanish market and working together with the new hires, as well as the company's sales, service and customer care departments, is Martin Professional key account manager for distributors, Peter Dahlin. He commented, "With the Three Amigos on board the new structure in Spain will continue to deliver the top notch service that our Spanish customers expect. We look forward to expanding upon the relationships that Ecler has developed over the years."
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