MICROseries for Fresh's bold new look
7 June 2012
USA - With the installation of Audica Professional's MICROseries audio system at Fresh's flagship Union Square location in New York City, the high-end lifestyle and beauty store "gains a powerful, compact sound system that matches their design aesthetic and enhances the experience of customers by encouraging them to shop to the beat".
"Since we opened our first location in Boston in 1991, music has always been an essential element of the shopping experience at Fresh," says co-founder Alina Roytberg. In fact, Fresh updates its musical content programming on a monthly basis, but providing the ideal accompaniment for customers does require care, she adds. "You never want your customers to hear their own steps, but you don't want to distract customers from what our associates are saying either. The Audica Professional sound system works excellently in our spaces."
Designed and installed by NYC's EL Media Group, Audica's MICROseries system provides highly nuanced reproduction of music in a package suited to Fresh's needs, explains Ernie Lake, EL's creative chief operator. "They wanted something that looked good and suited their design, but they were very limited on space, so we proposed the Audica system because it just doesn't take up any room. It's that compact."
In Fresh, EL installed one Audica MICROzone amplifier/controller and a MICROplus 4-channel power amp, one MICROsub active subwoofer, two MICROpoint and four MICROline loudspeakers. The MICROpoint's and MICROline's are evenly distributed throughout the space and ceiling mounted using Audica's proprietary hardware to achieve optimal positioning and coverage.
There are challenges in any project of this nature, Lake says. "It's a highly reflective space, but Audica is incredible for that. Also, their surface mount hardware is very easy to use and allows us to place speakers exactly where we need to. I also like Audica's digital amps. We prefer to wire in 8 Ohms to provide better sound quality and a wider range of frequencies and this is an easy system to put together in that configuration. For the size of the speaker there's nothing out there that sounds as good."
In providing audio solutions for design conscious clients like Fresh, EL gets in on the process very early on. "We work very closely with clients and designers to ensure everything fits the way it should. Often designers aren't big fans of seeing speakers in a room, but when I proposed Audica they had no issues at all." On the strength of their success with Audica at Fresh Union Square, the system has become Fresh's system of choice for the ongoing revamp of their stores nationwide.
MICROseries Fresh audio system Union Square location compact sound design experience customers music providing want installed highly suited EL space proposed Audica room MICROline hardware Lake easy speakers clients designers
Related Stories from LSi Online
9 May 2013
UK - Audica Professional has announced it is expanding its MICROseries audio system capabilities with the launch of the MULTIzone. Applications include retail outlets, bars and restaurants, hotels, education ... More >>
7 May 2013
UK - UK - Peter Barnes has designed a fresh and diverse pure-beam show for the current X Factor Live tour, using 54 powerful Clay Paky Sharpys. Barnes - who has designed lighting for some of the world's ... More >>
19 April 2013
South Africa - Latest buzz on the musical theatre wires is that the newly opened Jersey Boys at the Teatro, Montecasino in Johannesburg is "absolutely unmissable". Fresh from its Singapore tour- where the show ... More >>
16 April 2013
UK - XL Video supplied full video production - including 457 tiles of Pixled F12 LED, PPU / cameras, Catalyst media servers and crew for the recent UK arena leg of Biffy Clyro's Oppositesworld tour. The ... More >>
15 April 2013
USA - ProSight Specialty Insurance, a global specialty insurance carrier in the film and live events industry, has announced that it is partnering with PLASA, the global leader in developing technical standards for ... More >>
Page 70: Londonbased dealer with a new desire to enrich its offer with a distributed line has just signed some fresh
Page 33: than ever to reflect Robert Juliats key values that have kept us everpresent and fresh over the years
Page 74: to the job fresh from designing the soundscape for the London 2012 Opening Ceremonies The 59 Productions team
Page 24: freshly drawn boundaries between live performance broadcast and AV presentation At the beginning
Page 96: Besides the veterans there are a lot of fresh faces working for the company today Some of them include
Page 69: it that far downstage before so if nothing else its fresh more importantly it throws the stage out deeper
Page 42: be pleased to welcome it to our fireside Our aim is to give the European Song Contest ESC a fresh look so
Page 41: the opportunity to approach it with fresh eyes We discovered from our that most end users do not use truss
Page 44: show with fresh eyes The Telegraph 20 February 2013 Lloyd Webber backs portable theatre Andrew Lloyd
Related Videos from LSi's Video Hub
We were unable to find relevant videos, but please visit LSi's Video Hub for our industry video content, such as product demos, training, interviews, backstage, seminars, events and more...