Jagmag seals major distribution deals at PALA
17 October 2003
India - Mumbai-based Jagmag Electrical Company has announced that at the recent PALA (Pro Audio & Light Asia) exhibition in Singapore, it secured exclusive distribution rights in India for two leading European lighting brands: Avolites, the London-based manufacturer of show lighting control and dimming systems and Robe Show Lighting, the Czech Republic-manufacturer of automated lighting fixtures.
Jagmag is a high profile event production and lighting sales company headed by Atul Sonpal, with whom Avolites has enjoyed a fruitful working relationship since 1995. In this time, Sonpal, a leading lighting designer, has bought many Avolites products, and has been instrumental in establishing Avo consoles at the forefront of the Indian professional lighting industry. India has proved one of Avolites strongest markets since the Millennium. Their enthusiasm for technology has driven their hunger for knowledge, and this has resulted in Avolites users in India being able to realize the full potential of the consoles, and some of the most creative and innovative shows have resulted.
Avolites' sales director Steve Warren told us: "So far, I had resisted putting a formal distribution structure in place until the conditions were right for Atul. Jagmag will be the exclusive Avolites supplier for India, Pakistan, Sri Lanka and Mauritius. Atul's integrity, commitment and passion for lighting make him 100% right for the task ahead and I love working with him!"
The exclusive deal with Robe Show Lighting was also sealed at PALA, following initial discussions at PLASA In London in early September. Robe's managing director Josef Valchar and international sales manager Harry von den Stemmen traveled to the show with a pre-prepared document in their briefcases, which was signed, sealed and delivered during a very successful exhibition.
Valchar is delighted to see Robe expand into the all-important market of India. He told us: "Jagmag and Atul came highly recommended as leading industry practitioners in India's pro lighting field. The agreement gives us a chance to make a big move in India."
Robe has already engaged in some business in India, but the tie-up with Jagmag will open up new horizons and boost the brand presence on the subcontinent, establishing a whole new countrywide dealer network.
Harry von den Stemmen comments, "With 1.4 billion people in India, the market potential is awesome, and we can position ourselves to capitalize on the very lively live music, arts and cultural events scene there."
Jagmag distribution PALA India exhibition exclusive leading lighting Avolites show Robe Show Lighting sales working Sonpal establishing consoles industry resulted potential director told right make sealed Harry von den Stemmen Valchar Robe market
Related Stories from LSi Online
8 March 2013
India - Clay Paky's increasingly strong relationship with Mumbai-based Jagmag Electric Co. is resulting in the full range of Clay Paky fixtures being utilised at many of the most glittering events across India's major ... More >>
15 June 2011
Italy - Pala Phenomenon is a new multipurpose entertainment centre in the North of Italy. It hosts a space for live bands with a 150sq.m stage and live music five evenings a week. It has a disco bar with pre-disco, ... More >>
9 May 2011
Italy - At Saint Mark's Basilica in Venice which is visited every year by at least 2m people from all over the world, an extensive new RCF sound reinforcement system has been installed, with 40 loudspeaker enclosures ... More >>
17 July 2008
Italy - Situated on Italy's Adriatic coast, Riccione has been traditionally known as a tourist resort and haven for nightclubs rather than as a hub for conventions and cultural events. However, the 'Green Pearl of the ... More >>
14 August 2007
India - PALME India (formerly PALA India) will take place from 4-6 October 2007 at the Bombay Exhibition Centre In the 12 months since the inaugural PALA India exhibition, what was then an emerging market has matured ... More >>
BVE Expo 2014 (25-27 February 2014)
Page 38: formerly known as PALA returned to Singapore on 1315 July at the Marina Bay Sands Expo Convention Centre
Page 64: E Events Diary 200708 PALA India 57 October 2007 Mumbai India wwwpalaindiacom AES 123 58 October
Page 64: , Poland www.lightfair.pl PALA India 5-7 October 2007 Mumbai, India www.palaindia.com AES 123 5-8 October
Page 36: E Events Diary - 2007/08 AES 123 PALA Singapore 12-14 July 2007 Singapore www.palaonline.com IBC 7
Page 42: .meetmilano.expocts.it Leisure Industry Week 25-27 September 2007 Birmingham, UK www.liw.co.uk PALA India 5-7 October 2007 Mumbai
Page 56: 2007 California, USA www.infommshow.org CEDIA 25-28 June 2007 London, UK www.cedia.co.uk PALA Singapore
Page 36: California USA wwwinfommshoworg CEDIA 2528 June 2007 London UK wwwcediacouk PALA Singapore 1214 July 2007
Page 35: Jain and Braulio Paz Right The companys tripod flying system at PALA India Spain With more than 25
Page 95: showreport PALA India 2006 Exhibiting their products in the vast, populous sub-continent of India
Page 5: with DHA. 94 PALA India 2006 Lee Baldock reports from Mumbai. regulars 06 L Seye 44 Rigging Call A look