entertainment • presentation • installation

IOEX launches event industry survey

Mark Gordon, UBM sales director

10 January 2012

UK - International Outdoor Event Expo (IOEX) has launched a research project which aims to provide an insight into the event industry in 2012, with predictions for the year and the issues facing event professionals.

Event Industry professionals are invited to take part in the survey which investigates the changes in the profile of events taking place in the UK, areas of investment for 2012, and how event organisers source their suppliers.

The online questionnaire takes a snapshot of the UK events industry and highlights important factors for the future, including the impact the Olympics will have on the industry in 2012 in terms of equipment investment and legacy planning.

Mark Gordon, UBM sales director explains, "We designed this survey to gauge the feeling of the industry from both an organiser and supplier perspective ahead of this very exciting year for British events. The country faced a recession in 2011 but despite this there have been rumblings that actually a lot of companies had a very successful year so we wanted to quantify the truth behind this. 2012 is a very exciting year with many prestigious events but what happens afterwards?

"The survey aims to understand the investment that companies are making, what specifically this is in and discover what the plans are for 2013. We are putting the complete findings of the research into the public domain through our LinkedIn page and will be using it to ensure our exhibitors and seminar programmes are in line with the needs of the industry."

Anyone working in the events industry is invited to complete it for the chance to win £100 worth of Amazon vouchers. The team at IOEX is keen to collect as many responses as possible in order to provide comprehensive and representative results which will be a useful business tool for its audience.

Participants can access the survey below-

(Jim Evans)



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