Giant Panasonic Plasma at Farnborough

The world's largest flat panel display at Farnborough International Air Show

18 July 2012

UK - BAE Systems created an immersive and engaging set to bring their key messages to life at Farnborough International Air Show using the world's largest flat panel display, the 152" Panasonic Plasma.

Farnborough International Air Show took place on the 9-15 July, welcoming both trade and consumer visitors. Digital production company Mediastation worked alongside BAE Systems' event partner Rapiergroup and trade AV rental specialist PSCo Rental to design the content and manage the logistics for this iconic screen.

Mediastation ensured that the 152" plasma was used to its full capabilities, designing 3D and interactive 4k resolution content using the Hummingbird platform to transform the screen from a static display to a gesture recognition hub.

Doug Fidler, creative director of Mediastation explained, "Nothing like this has ever been seen before in the defence and security sector so the screen created a lot of buzz throughout the show. We wanted to use the 152" because it allowed us to create an immersive experience without any bezels disrupting the content. The impact from the 4k content combined with the sheer scale ensured that messages got through to people in a memorable style."

PSCo Rental has exclusive ownership of the 152" plasmas in the UK which the company makes accessible for events through its professional rental package. Two specially trained PSCo technicians and six crew members brought the screen to site in its screenlifter flight case and wheeled it into place. It was then displayed on its bespoke screen lifter which has a hydraulic system to adjust thescreen to the desired height.

Lisa Wardle, rental manager for PSCo Rental said, "Since introducing the 152" to the UK, its primary function within the rental market has been for stage backdrops and touchscreen displays. The screen is now on its way to the Olympic Village for the London Olympics 2012 and the London Paralympics 2012 where it will be used throughout the duration of the games relaying all the action in the Panasonic Pavilion."

(Jim Evans)

 

Tag Cloud

Farnborough UK BAE Systems created immersive messages Farnborough International Air Show display Panasonic Plasma place trade company Mediastation rental PSCo Rental content screen ensured used 4k throughout PSCo

Related Stories from LSi Online

14 March 2013

DB appoints new head of division

DB appoints new head of divisionUK - IT & AV rental company DB Systems has promoted Jay Goldson to head of division, responsible for overseeing the business' Event Networks division, which specialises in providing fixed line internet, Wi-Fi and ... More >>

23 November 2012

DB Systems partners with Xirrus

DB Systems partners with XirrusUK - Xirrus has formally announced a partnership DB Systems. The partnership enables DB Systems' Event Networks division to deploy Xirrus' expanding range of high capacity wireless arrays when providing IT ... More >>

30 November 2011

DB Systems gears up for Farnborough 2012

DB Systems gears up for Farnborough 2012UK - IT and AV rental company DB Systems is already hard at work preparing the temporary internet and telecommunications network for the Farnborough International Airshow (FIA) which takes place July 2012. Over the ... More >>

27 January 2011

DB at The Event Production Show

DB at The Event Production ShowUK - IT & AV rental company, DB Systems, will showcase its Event Networks & Telecoms division, which specialises in providing venues and events with a modern internet and telecommunications system, at next week's ... More >>

3 November 2010

5-Star Euro-Crate concept in production

5-Star Euro-Crate concept in productionUK - Euro-Crate is 5 Star Cases' new solution for transporting irregular shaped items safely and securely. The concept is simple - the item requiring transportation is placed in the centre of the Euro-Crate base ... More >>

Light Tape enhances BAE Farnborough Pavilion

5 Star flies at Farnborough Air Show

DB Systems wins Equipment Supplier award

5 Star at Farnborough International Air Show

Arena Lea International wins Middle East award

DB prepares for Farnborough International Airshow

DB secures Farnborough Airshows contract

Christie projectors give insight into Airbus history

Bespoke AV for BAE Systems

Hawthorn adds more Impressions

PRG aids Holiday Inn re-launch

PSL invests £1m to boost inventory

ATC / PSL flies at Farnborough Airshow

PSL wins Farnborough contract

Instigate Media

d&b audiotechnik
DTS Lighting

Outboard

10 out of 10 Productions

Dry Hire Lighting Ltd

Le Maitre

ER Productions

Le Mark

Prolight Concept

Varilite

ClearCom

Artistic Licence