Electrosonic on the ball in Amsterdam
10 May 2012
The Netherlands - Fans of the Dutch football team Ajax are getting a kick out of the new Ajax Experience visitors' centre in Amsterdam. The multimedia site was designed and produced by Montreal's gsmprjct with audio-visual systems integration by Electrosonic.
Ajax formerly had a 'museum' in its stadium some distance from central Amsterdam. The new visitors' centre is within walking distance of popular areas of the city and easily accessible via public transport to team supporters and tourists alike.
The highlights of the Ajax Experience are the interactive exhibits, which give visitors an opportunity to experience what it's like to be an Ajax player. The exhibits include T.I.P.S, which emphasises Technique, Insight, Personality and Speed; and a series of virtual exhibits where visitors take the place of players in the locker room, players' tunnel and stadium.
T.I.P.S. Technique enables visitors to practice aiming, timing and force skills by taking shots inside glass 'boxes,' which allow spectators to watch the action, while ensuring the ball doesn't escape. At one end of the box, a projection screen from Electrosonic displays a field or team member and the target zones for a successful kick. At the other end, a football is placed above a detector that knows when a kick has been made.
The entire Ajax Experience sports numerous AV components. When visitors enter the exhibition via the Hall of History, they are faced with a large graphic montage augmented by four NEC 46-inch LCD panels configured in a 2x2 videowall. One of the exhibition's main themes is 'From Children to Champions', which shows how intense training helps transform talented youngsters into top footballers.
Related Stories from LSi Online
9 May 2013
The Netherlands - On 30 April 2013, Prince Willem-Alexander became the Netherlands first king in more than a century after his mother, Queen Beatrix, abdicated following 33 years on the throne. Taking place in Dutch ... More >>
18 April 2013
The Netherlands - Amsterdam Light Festival is calling on artists, architects and engineers from across the globe to submit designs for the second edition of Amsterdam Light Festival. The festival will be held from 28 ... More >>
5 April 2013
USA / Europe - BE-AT.TV is a European online audio community specialising in the broadcast of audio and video streams of club music, festival sets, and live in-studio DJ performances. The company has production ... More >>
4 April 2013
UK - Electrosonic will be hosting a 'Technology Day' on 16 May at the Hilton Treetops Hotel in Aberdeen. With over 16 leading technology companies participating, the free event is designed to provide visitors with an ... More >>
The Netherlands - Audio over Internet Protocol (AoIP) is now a standard for networking in commercial installations and Ateïs International has been at the forefront in implementing this technology with its Terracom ... More >>
PLASA Focus: Austin 2013 (10-11 September 2013)
PLASA Focus: Nashville 2014 (5-6 February 2014)
Page 5: School where a new Meyer Sound system is installed features 48 Show Review ISE Amsterdam Lee Baldock
Page 48: of exhibitors and visitors alike Lee Baldock and Claire Beeson report from Amsterdam with a roundup
Page 6: bring you major roundups of what was at ISE in Amsterdam 4859 and what will be at PLS in Frankfurt 7892
Page 1: Rule Britannia Brit Row focuses on education Also Inside ISE Review News from Amsterdam Technical Focus
Page 5: Hemming 65 56 62 65 24 Show Preview ISE Amsterdam Expected highlights from this months show 30 Poetry
Page 28: Conference taking place at the Amsterdam RAI on Monday 28 January the day before the ISE 2013 tradeshow
Page 15: Austin USA wwwplasafocuscom IBC 1317 September 2013 Amsterdam Netherlands wwwibcorg Leisure Industry Week
Page 20: So where did Disney choose for this groundbreaking premiere? Berlin? Paris? Amsterdam? Copenhagen
Page 24: 2931 January we take a look at some of the expected highlights to be found at Amsterdams RAI this year
Page 53: in Amsterdam for three years as well as opening a branch in London A company centred in the video In 1978 while