ETC enhances NY Lincoln jazz logo

10 April 2007

USA - High up on the sixth floor of the Time Warner Center in New York glows the stunning logo of Jazz at Lincoln Center. The white, teal and red sign is visible from halfway back to Fifth Avenue.

Says Jazz at Lincoln Center lighting director Zakaria Al-Alami, "The upstage wall of the Allen Room is all glass, looking down at the circle and straight down 59th Street - the perfect visibility for our brand. Displaying a sign of any sort in the window was a tad challenging for a number of reasons. The next best thing: use the back wall of the Allen Room. But we still needed something bright, legible, and economical and something that would fit right in with the architecture and aesthetics of the room. Building a light box was out of the question."

The solution was to use an ETC Source Four spotlight fitted with ETC's Enhanced Definition Lens Tube (EDLT) and a custom glass gobo, projecting the logo onto the back wall of the Allen Room. The brilliant optics of the EDLT create a pristinely legible image - registering some 6m across - via the 26° Source Four's field angle.

Set on a timer, the logo appears at sunset and is visible through the night. "Shooting from the top of one of our box booms, the throw is almost 23m," says Al-Alami, "and it's still clear and bright and even and crisp. Even through the colours and small image size on the keystone-corrected gobo, the EDLT just punches right through."

(Jim Evans)