E\T\C in Bloom for the Poppy Appeal

ETC's projection on the Wellington Arch employed four 6kW PIGI large format projectors.

12 November 2001

Large format projection specialists E\T\C UK illuminated London's famous Wellington Arch at Hyde Park corner in spectacular fashion for the 80th Poppy Appeal. For the first time in its 176-year history, the landmark carried a powerful moving image of blood red poppies cascading down the monument, against a cyan background. The words 'We Will Remember Them' were boldly emblazoned across the top of the structure - in a dramatic tribute to all those who fought and died in the First and Second World Wars.

E\T\C were approached by project director Mick Worwood from Ace Consultants, who had been commissioned to produce the event by Rear Admiral Burns, head of the Kensington & Chelsea branch of the British Legion. Burns initially had the concept of projecting onto a suitable building to make a stirring impact, and also to boost the two days of street collections that are an integral part of the annual Poppy Appeal. He worked with Colonel David Williams - head of the Poppy Appeal - and Ace Consultants to co-ordinate the Wellington Arch project.

E\T\C supplied four 6kW PIGI large format projectors - two for each side of the arch, and also produced all the necessary artwork. Its brief was to produce something that was immediately recognizable to the passing motorists coming up Constitution Hill, and that could be read and understood instantly. E\T\C's Ross Ashton explains how they photographed the Arch and applied 'architectural masks' to ensure that the large format artwork fitted exactly the shape of the Arch.

The police and local authorities were initially concerned that the projector's lightsource might blind or distract motorists. However, this potential problem was solved by E\T\C thanks to careful integration of the architectural photographic masking within the slide artwork, which eliminated all light spillage beyond the edges - inside and out - of the arch. To further the impact even more, E\T\C gelled up the normally white architectural night lights that beam up the underside of the Arch. These were matched to the cyan background colour of the scrolling projection. This aspect of the operation was undertaken by Rose Bruford College lighting design student Sven Ortell - who is currently spending time with E\T\C in the field whilst writing his dissertation on projection.

 

Links

Tag Cloud

E\T\C Poppy Appeal format projection Wellington Arch time cyan background project Ace Consultants produce head initially impact large arch artwork motorists Arch architectural

Related Stories from LSi Online

8 March 2013

Exhibitors and visitors hail a successful BVE 2013 at ExCeL

Exhibitors and visitors hail a successful BVE 2013 at ExCeLUK - BVE 2013 at its new ExCeL home proved a popular event with exhibitors and visitors alike. The exhibition hall was buzzing with more than 15,000 visitors* over the three days, and attendance figures indicate a 5% ... More >>

19 November 2012

Denver Sports Authority goes wireless

Denver Sports Authority goes wirelessUSA - Few RF (Radio Frequency) environments are more complex and challenging than a modern American Sports Stadium, where the air is literally saturated with wireless traffic of all kinds, from life safety and ... More >>

6 November 2012

A floral feast with Martin MAC 301 Wash

A floral feast with Martin MAC 301 WashAustralia - Floriade, Australia's biggest celebration of spring, is held every year for 30 days during September and October. It showcases one million flowers in bloom, set in Canberra's Commonwealth Park and ... More >>

30 October 2012

Capital Sound helps Poppy Appeal launch

Capital Sound helps Poppy Appeal launchUK - Wednesday 24 October saw the launch of the Poppy Appeal in Trafalgar Square go off with a bang and for the third year, Capital Sound provided full production. A fanfaire of trumpets from 1st Battalion The ... More >>

7 September 2012

DPA helps The Fukada Tree to bloom

DPA helps The Fukada Tree to bloomJapan - Internationally renowned recording engineer and lecturer Akira Fukada made an enormous impact at the New York AES Convention in 1997 when he unveiled the Fukada Tree seven microphone arrangement - a totally ... More >>

RCF TT+ reinforces Dogwood Festival

APG at London's Royal Opera House

Audio Technica microphones on Folk Alley

Viba Sound installs Nexo at Miss Q's

EMF Technology helps Oldham remember

The Week in Lighting & Sound

Mojo Barriers on MEXX's bloom with a view

Having a ball with Stage Electrics

Remembrance Day with E\T\C UK

Essential in the Red with Poppy Appeal

E\T\C UK's poppy projection

Gearhouse Group in Receivership

Related Events

The 10th LED Systems & LED Lighting Exhibition (25-28 September 2014)

View AllRelated Stories from LSi Magazine

May 2006May 2006

Page 35: reflect the images from the 25 6kW PIGI projectors that formed such an important part of the visual design

January 2004January 2004

Page 22: in the New Year E\T\C UK supplied a total of 15 6kW PIGI projectors all with double rotating scrollers spread

December 2003December 2003

Page 33: two 6kW PIGI projectors with double rotating scrollers, and a Barco G10 video projector. All hardware

August 2003August 2003

Page 36: kW PIGI projectors with double rotating scrollers, rigged on special platforms in the centre

May 2003May 2003

Page 28: their high- visibility ‘Totally Lond On’ advertising campaign. E\T\C’s Paul Highfield supplied a single 6kW

More Results from LSi Magazine >>

View AllRelated Videos from LSi's Video Hub

More Results from LSi's Video Hub >>

View AllNews Archive

2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 | 1999

Robe
DTS Lighting

Outboard

Green Hippo

ER Productions

Harlequin

MDG

Prolyte 2012

Specialz

Le Maitre

XL Video 2

Fast-and-Wide