Crystal creates 'world's biggest screen' at Olympics
30 July 2012
UK - The London 2012 Opening Ceremony saw an animated display of images from Crystal stretching across the entire expanse of audience seating from the arena itself to the edge of the Olympic stadium. Bringing Danny Boyle's vision of audience inclusiveness to life, the spectators became part of the action.
Viewers were also wowed by a range of images including a computer generated image of the birth of the internet, which started on the field of play and shot outwards into the audience and beyond. The giant video screen was made up of small paddle-shaped Pixel Tablets designed by Tait Technologies, each attached to a seat in the stadium and bearing 9 full colour pixels arranged in a square.
Together, the 70,500 Pixel Tablets created a 'human powered' screen of unprecedented size, on which Crystal's spectacular digital animations were displayed. Designed to support and extend the live action of the ceremonies, this is the first time the Pixel Tablets have been used to create such a vast, immersive display at a live event.
"The audience literally became part of the action. No longer limited by large flat screens, we were presented with the challenge of creating animations to bring the stage and the spectators together," said Will Case, creative director at Crystal. "We delivered. The live audience and those watching at home were drawn into the action. We are witnessing the end of the traditional video screen - this will transform the way event content is presented in future, becoming a more immersive experience."
The project was delivered in just 14 weeks with a team of 50 designers from Crystal London with support from Crystal Group. The first tests were performed in the Olympic Stadium on 10July and final test run at the dress rehearsals last week. More than 70 minutes of animations were all custom designed for the concave, bowl shape of the 360° screen, with requests for additional content landing in Crystal's creative team's inboxes up to the last minute.
For in-depth coverage of the production behind the Opening Ceremony, be sure to check out the August/September issue of LSi - out soon!
Crystal screen display images audience Olympic stadium spectators became part action video Pixel Tablets designed animations support live immersive event presented creative delivered content team Opening Ceremony
Related Stories from LSi Online
8 May 2013
UK - In partnership since 1970, one of the longest in the industry, Phil Brunker and Neil Rice, founding directors and shareholders of Optikinetics Ltd, have recently passed ownership of this world-renowned UK ... More >>
USA - Last month, Cirque du Soleil presented One Night for ONE DROP at the O Theatre, located in the Bellagio on the Las Vegas Strip. The one-night-only production, which combined talent and production ... More >>
7 May 2013
Grand Opera - Russia's Mariinsky Theatre in Saint Petersburg has opened a new ballet and opera house with a gala ceremony attended by 2,000 guests. The new building sits beside the historic 19th-Century Mariinsky ... More >>
Sweden - Scandinavia's leading contemporary circus company Cirkus Cirkör from Stockholm have purchased Robe MMX Spots and LEDWash moving lights for their current touring schedule, which presents their latest ... More >>
UK - UK - Peter Barnes has designed a fresh and diverse pure-beam show for the current X Factor Live tour, using 54 powerful Clay Paky Sharpys. Barnes - who has designed lighting for some of the world's ... More >>
PLASA Focus: Leeds 2014 (29-30 April 2014)
Page 73: Alexandra Palace At the same time a site in west London the site of Londons 1908 Olympics was acquired
Page 14: Agreements and rigid branding rules which prevent companies involved in supplying the London 2012 Olympics
Page 99: Smash Broadwaystyle production numbers in the fastpaced world of episodic television a step change from
Page 19: LS in the Press Boyle almost quit Olympics complex Olympic cauldron designed by Thomas
Page 96: of sound at the Millennium Dome and lead audio for the London 2012 Olympics venues he has been responsible
Page 54: of pyro for the opening and closing ceremonies at the London Olympics last summer he said Aha a voice
Page 80: its role in feeding the worlds biggest audience screen at the London 2012 Olympics Ceremonies and most
Page 45: Boyle has admitted that directing the Olympics opening ceremony was less stressful than making a movie
Page 62: have Westfield Stratford City conveniently located next to whats left of the Olympic Games and offering
Page 54: the companys MSTbased system design was chosen for the Russian Winter Olympics in Sochi in 2014 MST Systems