Christie helps IBM make right impression
14 June 2011
Italy - IBM Software Executive Briefing Centre in Rome has been designed to achieve a perfect space where visitors can experience the company's technology first hand thanks to an innovative video wall powered by Christie projectors.
This is not just a simple video wall, it is interactive, it can display Picture in Picture or be used as a white board. It gives IBM executives a platform to showcase IBM's software technologies and systems, with a broad application context helping visitors realise the capabilities of innovative technologies and systems.
Peter Dardarananda, manager at IBM Software Executive Briefing Programme in Rome, and mastermind of the project explains, "When customers come to visit us, we have to make sure they get the right impression about IBM. We want to provide an experience that is on par or better in what they would expect of IBM. We sell software solutions and innovations, and these things are intangible. To overcome this we have designed a space where visitors can get the whole picture - literally."
On entering the software lab, visitors are welcomed by a modern space, with interesting LED colour lighting, curved walls and white furniture. Within the software lab there are four briefing rooms. The largest room, with capacity for 40 people, boosts the amazing floor to ceiling glass video screen, which uses three Christie M series projectors, one Christie WU12K-M and two Christie DS+10K-M. When no image is displayed, the screen is nearly black, coming alive with the projections.
"This solution essentially creates what I call a video canvas," says Dardarananda "On this large video canvas, of 5x2.5m, I can 'paint' the video display I want without any interference or interruptions - there is one screen with no joints. Conceptually the max is to use multiple projectors to create displays that occupy the entire canvas. In practice I have one centered 1920x1200 display. The dimension of the image can vary depending on specific needs of the day. I can go anywhere between 130" to beyond 160". Optionally I can do simultaneous side by side at 1400x1050 each."
The three M series projectors from Christie work in unison complementing each other to cover the whole of the 160-inch of the rear projection glass screen. The projectors offer high efficiency and low cost of ownership by drawing a maximum power of 1320W giving you full brightness while using less power.
The projectors are about 230cm away from the screen and they use Christie on-axis short throw fixed length lenses to allow better zooming. The main projector, the Christie WU12K-M is in the centre and has a 1920x1200 resolution and the two Christie DS+10K-M on the sides have 1400x1250. These projectors have WUXGA resolution, which perfectly fit the resolution of the source PC.
The project was installed by AV specialist and Christie partner Meeting Project. Fulvio Giovanelli, Meeting Project director comments: "The briefing centre is a very interesting space. We had several structural constraints. On the one had we needed to be able to organise the screen in a manner that everyone present in the room would have a good view of it and on the other hand, Dardarananda wanted to create a seamless and impressive screen that would occupy a whole wall."
He continues, "This is one of the largest glass screens we have ever installed," says Giovanelli "As we had no way to bring the screen into the fifth floor theatre within the building, we had to do it through the wall. We used a monster crane that lifted it from the street. We only had a couple of centimetres to spare it was a delicate job. The crane had to be 25 metres away from the building and had a 50 metres lift."
The video wall is used as a whole or split in sections, depending what the presentation is about. It also acts as a flip-chart or white board using a Nintendo Wii and an infrared pen.
Christie IBM make right impression Rome designed space visitors experience hand innovative video wall projectors display used white board software technologies systems project get IBM. We want whole lab interesting briefing largest room floor glass screen series Christie WU12K-M no image canvas Dardarananda use create occupy 1920x1200 depending power away centre resolution installed Giovanelli building crane metres
Related Stories from LSi Online
10 May 2013
UK - For the third consecutive year, XL Video sponsored the OLivier Award for Best Set Design (won by Bunny Christie and Finn Ross for The Curious Incident of the Dog in the Nightime) as well as supplying video ... More >>
7 May 2013
UK - When the BBC wanted to celebrate the completion of its ambitious Your Paintings project - an online catalogue of 212,000 oil paintings in public ownership - Mark Rackstraw, assistant producer of BBC ... More >>
2 May 2013
UK - QED fielded no fewer than 19 Christie high-end projectors to meet one of their most complex projection-mapping challenges ever for BBC's Red Nose Day. The 25th edition of Comic Relief's Red Nose Day 'Funny For ... More >>
1 May 2013
UK - Innovation Productions Ltd is preparing itself for a busy summer with some new additions to its already extensive rental stock. Innovation Productions provide hire and sales of lighting, sound, video and staging ... More >>
30 April 2013
Germany - A record-breaking 113,000 visitors from 142 countries attended this year's Musikmesse and Prolight+Sound expos in Frankfurt. This statistic spelt success not only for the show but also for Christie, who ... More >>
The 10th LED Systems & LED Lighting Exhibition (25-28 September 2014)
Page 72: IBM RCA Labs MIT and others others At GE Holonyak was determined to have a semiconductor that would
Page 106: dated the team explored alternatives Apple Amiga Archimedes Atari before switching to the IBM PC
Page 34: -angle spotlights. Premiere was their top-end control in the 1980s. Beneath the surface it was based around an IBM
Page 61: before IBM launched a PC when the Macintosh was not a name associated with a computer and the most
Page 114: -too-familiar PC technology. IBM designed PCs to sit on an office desk, not tour around the world on the back
Page 20: than 10 years of agency public relations experience to the job, working with clients such as Cisco, IBM
Page 146: World Trade Centre. We did massive events - mainly for IBM - in fact, the famous Caribiner AV modules
Page 49: - Q-DOS - from its internals, standard IBM PC architecture plus MS-DOS operating system. By launch
Page 22: competing with power-houses such as Bell Labs, IBM and Siemens to create the first operational laser
Page 83: like Nintendo and Sega have the same commercial clout as IBM and Deck is quite a frightening thought