entertainment • presentation • installation

British holograms will star at ABBA Museum

4 April 2013

Sweden - British digital motion graphics company SquareZero is updating its holographic representations of Björn, Agnetha, Benny and Frida ready for them to take centre stage at the Abba museum, set to open in Stockholm in May.

SquareZero previously created holograms to tour as part of the Abbaworld Touring Exhibition, but the new holograms will be even more lifelike than their previous incarnations, having been created using advanced motion capture techniques, followed by full CGI builds and rigging in 3D. Fans will be able to perform alongside the band in the museum, and performances with the SquareZero holograms will be captured and stored on the interactive tickets, which can be accessed remotely post visit.

The award-winning creative company spent nearly a year researching and animating to create the installation, which is expected to be one of the museum's most popular attractions.

Ismail Hanif, chairman at SquareZero, commented: "Creating a holographic representation of one of the world's biggest bands is a dream brief, so we were thrilled to lead the process. The holograms have been a fantastic success while on tour, so it makes perfect sense for them to be given a permanent home at the Abba museum in Stockholm"

Ingemarie Halling, curator at ABBA The Museum, commented: "Having seen the happy faces of our visitors up on stage with the ABBA holograms, I believe that the holographic technique is about to change the whole scene for museums and big touring exhibitions, allowing exhibitors to tell a story in a brand new way, whether that be you acting a scene together with Marilyn Monroe or discovering the ocean with Cousteau . . . the fantasy is the limit, and the guys and the girls working at Square Zero are up for it, I'm sure!"

The museum is due to open on Tuesday 7 May 2013.

(Lee Baldock)


Tag Cloud

British holograms motion company SquareZero holographic stage Abba museum open Stockholm May created tour commented ABBA scene

Related Stories from LSi Online

8 May 2013

ABTT Theatre Show seminar programme

ABTT Theatre Show seminar programmeUK - Following the success of the theatre-related seminars at the ABTT Theatre Show last year, a key element in the expansion of the Association of British Theatre Technicians' event this year will be extra seminar ... More >>

5 Star sponsors Jack Goff Racing

5 Star sponsors Jack Goff RacingUK - Flightcase manufacturer 5 Star Cases is sponsoring British Touring Car Championship (BTCC) racing driver Jack Goff. 5 Star join a number of other high profile professional entertainment industry players including ... More >>

7 May 2013

PLASA AGM unveils strategic aims

PLASA AGM unveils strategic aimsUK - PLASA returns to 195 Piccadilly - the iconic home of the British Academy of Film and Television Arts (BAFTA) - on Thursday 30 May for its 2013 European AGM. Over 200 members and guests are anticipated at the ... More >>

Keyteq & Christie link for BBC promotion

Keyteq & Christie link for BBC promotionUK - When the BBC wanted to celebrate the completion of its ambitious Your Paintings project - an online catalogue of 212,000 oil paintings in public ownership - Mark Rackstraw, assistant producer of BBC ... More >>

1 May 2013

Robe DLX Spots for Singapore international school

Robe DLX Spots for Singapore international schoolSingapore - Robe DLX LED Spots have been installed in a lighting upgrade at a leading international school in Singapore. The Spots were specified by Tanglin Trust School's theatre manager Vincent Teo for the school's ... More >>

The Week in Lighting & Sound

X Factor Arabia relies on MA VPU

Harlequin backs Dance and Lifelong Wellbeing

Allen & Heath confirms distribution for Argentina

New Funktion-One technology in major US installations

Cygnus HPG set to reduce cost of off-grid power

Stage One wins Queen's Award for Enterprise

Capital Sound is main stage audio supplier for Hyde Park

Le Mark wins Olympic 'Supplier Recognition Scheme' licence

Clay Paky adds sparkle to Gary Barlow Tour

Load Cell Rental goes in One Direction

MilTec to show British made speakers

New products set to make UK debut in Leeds

Sennheiser system worlds apart for Paloma Faith

Meyer LEO on Times of India Film Awards


Le Maitre

Current RMS

CT London

Artistic Licence

SNP Productions

Most Technical

Handheld audio