Barco brightens Beijing Blue Island Tower

7 July 2011

China - Barco LiveDots, a Barco company, has partnered with Beijing Fortune Investment Management Co. to embellish Beijing's Blue Island Tower with a new high-tech outdoor LED display. The 407 m2 screen is powered by the latest TF-20 outdoor display system, which "produces excellent display effects while ensuring environmental protection and safety".

The base of Blue Island Tower's LED display is a full 32m above the ground, which requires an exceptional angle of visibility to allow viewing from close range. To meet this challenge, Barco LiveDots applied "a world-exclusive LED encapsulation technology", tilting the LEDs downward towards the viewers. This technology gives the millions of LED lights a consistent downward angle of visibility and visual range, while also decreasing light pollution.

Barco LiveDots provided an integrated solution for Blue Island Tower's LED display, comprising the LED display, an optical fibre transmission system, a power supply system, and design and installation of the steel structure.

Jiang Hailin, general manager of Beijing Fortune Investment Management Co, said, "Based on our positive partnership with Barco companies in the past, we again selected Barco to be our partner for the Blue Island Tower Project. Barco's products and project implementation capabilities have even exceeded our expectations. Blue Island Tower's LED display will give audiences a better viewing experience, and we are very pleased to provide potential advertisers with the ultimate display platform."

Tang Feng, Barco's managing director sales & service for Greater China, commented, "Working with Beijing Fortune Investment Management Co. again conveys the confidence and trust that our customers have in us. A Beijing landmark, Blue Island Tower's excellent geographical location reaches more people with the LED display audio-visual experience. As always, Barco provides its clients with the latest and most reliable integrated solutions - and we are grateful for their long-term support."

(Jim Evans)